UGB161: Knowledge and understanding of different areas of marketing, the relationships between them, and their application to international business organizations: Introduction to Marketing Assignment, UOS, Malaysia

University University of Sunderland (UOS)
Subject UGB161: Introduction to Marketing

Assessment Criteria

Upon successful completion of this assessment, students will be able to have demonstrated:


K1 – Knowledge and understanding of different areas of marketing, the relationships between them, and their application to international business organizations

K2 – Understanding of markets and their operation for goods and services across a global environment

K3 – Understanding the relationship between organizations and their customers

K4 – Appreciation of the development of appropriate tools and tactics within a changing environment

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S1 – Ability to identify, interpret and analyze approaches to communication in a marketing environment


As the marketing manager of Sunway Lagoon Theme Park, you are currently assigned the task to develop a marketing strategy to attract local tourists after several months of a movement control order.

The current marketing environment, trends, and consumer behaviour must be taken into consideration when developing the marketing strategy. You must clearly explain and justify the suggested marketing strategies in the marketing plan. Please note that your marketing strategy should not involve any new product development.

The report must be fully Harvard referenced and make use of appendices material where appropriate.

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