PGBM156: Critical analysis and evaluation of the strategies adopted by Multinational Corporations operating in an industry: Strategic Management in an International Context Case Study, UOS, Malaysia


University of Sunderland (UOS)

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Assignment Type

Individual Assignment


PGBM156: Strategic Management in an International Context

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The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to any Global Industry you are familiar with. You will be required to apply the strategic concepts and analytical techniques studied in this module.

learning outcomes

  1. Demonstrate critical understanding and application of relevant strategic management and leadership principles that support organizational values and impact organizational direction.
  2. Understand the holistic nature of strategy and the relationship between strategic management and leadership and apply analytical techniques to solve complex problems in real-life organizations.
  3. Demonstrate knowledge of the strategic decision-making process through critical analysis of how strategic decision-making enables an organization to relate to changes in its international business environment.
  4. Critically evaluate and monitor the business mission, vision, objectives, and policies of international organizations.

Use critical reflective skills to reflect on the impact of their understanding of the strategic problem-solving process.


Your task is to carry out a critical analysis and evaluation of the strategies adopted by Multinational Corporations (MNCs) operating in an industry and country of your choice, using the information available to the public, e.g. company annual reports in pdf and other materials researched. You will be expected to select and apply appropriate theories, techniques and models studied during the module while having regard to the practical aspects of strategy development.

Your assignment should be presented in a business report format and should be 2,000 words maximum. The report should include a title page and abstract and be fully and consistently referenced, using the Harvard Referencing style. You must submit an electronic version of the report Online via JIRA – this should be clearly labeled with your name, your course, and the name of the case study.

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