A critical understanding of operational and marketing theories, concepts and strategies and how these impact value: Business Administration Assignment, UOS, Malaysia

University University of Sunderland (UOS)
Subject Business Administration
  • A critical understanding of operational and marketing theories, concepts and
    strategies and how these impact value creation in organizations.
  • A critical understanding of the contemporary challenges relating to value creation in a range of organizations.
  • A critical understanding of the major decisions confronting managers in the
    management of value creation.
  • Relevant transferable skills relating to the cross-cultural management of value creation in a professional context including problem-solving, creativity, communication, and working collaboratively.
  • How to conduct research using relevant journal and business documentation.

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