DPM10013: Draw Three marketing channels for the consumer market with appropriate examples: Principle of Marketing Course Work, PM, Malaysia


Politeknik Malaysia (PM)

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DPM10013: Principle of Marketing

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a. Draw Three marketing channels for the consumer market with appropriate examples.
b. In order to plan the strategies for the marketing channel, you have to understand each role/function of the different intermediaries. Please provide any THREE (3) functions of intermediaries.
c. As a marketing manager of a company, you have to decide whether to use the direct or indirect channels to deliver a product to your prospect. Ascertain your decision and reason.
d. Examine TWO (2) differences between direct and indirect marketing


Sports2u (M) Sdn. Bhd. will be in the business of selling athletic equipment to people at every fitness level and aim to be a recognized sporting good and fitness store in the world. As a marketing representative of the company, you
need to:

a. Prepare and write FIVE (5) tools of promotion mix / Integrated Marketing Communication (IMC) that can be used by Sports2u (M) Sdn.Bhd.

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