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MKT547 Marketing Communication Assignment Sample UiTM Malaysia

The course will introduce you to the wide array of promotional tools available for marketers. To be successful, every aspect involved in this process must integrate so as they can help achieve your goals and objectives which ultimately enhance brand equity overall. Coursework will focus on the elements of the promotion mix, such as advertising, public relations, and digital marketing. You will also analyze how these tools are used in various industries to support various marketing objectives.

This course will introduce you to the wide array of promotional tools available for marketers. To be successful, every aspect involved in this process must integrate so as they can help achieve your goals and objectives which ultimately enhance brand equity overall.

This course will cover all aspects of effective promotion, from planning and strategy through to execution and analysis. You’ll learn how to select the right mix of tools for your target market and objectives, and how to use them most effectively. By the end of this course, you’ll have a comprehensive understanding of how to create and implement an integrated promotional mix.

This course is ideal for marketing professionals who want to brush up on their promotional mix skills, or those who are new to the field and want to learn more about how promotion fits into the marketing mix.

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Assignment Task 1: Explain the marketing communication process in current trends.

The marketing communications process has changed considerably in recent years, due to the growing importance of digital channels. Traditional advertising formats such as television commercials and print ads are becoming less effective, as consumers increasingly use ad-blocking software and tune out the vision- and hearing-based media. Consequently, marketers are turning to digital channels such as social media, search engine optimization (SEO), and content marketing to reach their target audiences.

Digital marketing platforms offer a far more targeted approach than traditional mass media outlets, allowing marketers to tailor their messages to specific demographics, interests, and needs. Additionally, digital channels are highly measurable, so marketers can track the performance of their campaigns in real-time and adjust course accordingly.

While the shift to digital communications has posed some challenges for marketers, it has also opened up new opportunities to connect with consumers in more meaningful and engaging ways. With the right strategy, marketing communications can be more effective than ever before.

Assignment Task 2: Analyze various marketing communication tools in business organizations.

There are a variety of marketing communication tools used in business organizations. The most common are advertising, public relations, and direct marketing.

Advertising is the use of any form of communication that attempts to persuade people to buy a product or service. It can be in the form of television commercials, radio ads, magazine and newspaper ads, billboards, or online ads.

Public relations is the use of communications to build favourable relationships between an organization and its stakeholders. This can involve creating positive media coverage, conducting customer and client surveys, issuing press releases, and arranging interviews with key personnel.

Direct marketing is any marketing that involves communicating directly with customers or clients. This can include mailing lists, telemarketing or email marketing.

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Assignment Task 3: Demonstrate initiatives in exploring real issues about marketing communications.

Marketers are always looking for new and innovative ways to reach their target audience. However, as technology advances and the way people communicate changes, it can be difficult to keep up with the latest trends.

Fortunately, there are some great resources out there that can help marketers explore real issues about marketing. For example, the website Communication Arts is a great resource for anyone looking to learn more about the latest communications trends and how to apply them in their work. Additionally, the Cannes Lions International Festival of Creativity is a major global event that celebrates creativity in all forms of communication. This festival attracts some of the biggest names in advertising and marketing, so it’s a great opportunity to learn from some of the best professionals in the industry.

Finally, the American Marketing Association is a great resource for anyone looking to stay up-to-date on all things marketing. This organization offers a wealth of resources, including articles, webinars, and even an annual conference. By taking advantage of these resources, marketers can stay ahead of the curve and ensure that they are using the most effective marketing communications strategies.

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