BARB4203 Retail Management Case Study Video Sample: Rubric Plan and Retail Format Comparison
For information and reference only – not to be submitted as your own work.
This extract shows how a group could plan the 10-minute documentary-style video for the BARB4203 Retail Management case study (September 2026 intake). It uses one of the retailer mixes in the brief as a worked example and shows planning tools, not a finished script. Your group must choose its own mix, gather its own observations and produce its own video.
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Related: read the full BARB4203 case study question and our guide to making a documentary-style retail case study video.
1. Video plan against the rubric
| Section | Marks | Time | Planned content |
|---|---|---|---|
| Introduction | 10 | 1 min | Six retailers, target markets and why comparing formats matters |
| Overview of retail formats | 15 | 2 min | Characteristics and functions of each format |
| Comparative analysis of operations | 30 | 4 min | Assortment, service, pricing and location compared side by side |
| Customer relationship management | 20 | 2 min | Loyalty, experience, digital engagement and service |
| Conclusion and recommendation | 5 | 1 min | Key differences and the format best suited to Malaysian consumers today |
The comparative analysis carries the most marks, so it receives the most screen time. Keeping to the time per section protects the marks for each part.
2. Worked example: classifying the formats
The example below uses the second mix in the brief: AEON, Daiso Japan, FamilyMart, Senheng, Parkson and Hermo. The format labels follow standard retail classifications (Levy, Weitz and Grewal, 2023; Berman, Evans and Chatterjee, 2018).
| Retailer | Format | Core function for the customer |
|---|---|---|
| AEON | Supermarket and hypermarket within shopping centres | One-stop shopping for groceries and household goods |
| Daiso Japan | Variety store with a fixed-price model | Low-cost everyday and novelty items with simple pricing |
| FamilyMart | Convenience store | Speed, long opening hours and ready-to-eat food close to home or work |
| Senheng | Electrical and electronics specialist | Deep assortment and product advice in one category |
| Parkson | Department store | Wide range of fashion and lifestyle brands in one location |
| Hermo | Online beauty retailer | Convenience and range for beauty products delivered to the home |
3. Comparative analysis grid
Before filming, complete a grid like this from store visits and the retailers’ own websites. Record what you observe, not assumptions.
| Dimension | What to observe on visit or online | How to show it on screen |
|---|---|---|
| Product assortment | Breadth of categories and depth within a category | Aisle footage or website category pages |
| Customer service | Self-service versus assisted selling, after-sales support | Short interview with a staff member, with permission |
| Pricing strategy | Everyday low prices, promotions or fixed-price points | Shelf labels or promotion banners |
| Location strategy | Mall anchor, standalone, neighbourhood or online only | Map graphic showing store types |
4. Customer relationship management angle
Payne and Frow (2005) describe customer relationship management as a strategic process that links value creation, channels and information management. In the video, show one example per retailer of how it builds repeat visits. Examples could include a membership scheme, an app, a personalised offer or an after-sales service. Name a scheme only after checking it on the retailer’s official channels.
5. Production checklist
- Use a documentary, interview or store-visit style; the brief rules out a simple recorded presentation.
- Ask for permission before filming inside stores or interviewing staff.
- Show every group member’s contribution where the rubric expects it.
- Keep narration concise and add on-screen labels for each comparison point.
- End with one clear recommendation and a short justification.
For further support, see our case study help and management assignment help pages.
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References
Berman, B., Evans, J.R. and Chatterjee, P. (2018) Retail management: a strategic approach. 13th edn. Harlow: Pearson.
Levy, M., Weitz, B.A. and Grewal, D. (2023) Retailing management. 11th edn. New York: McGraw Hill.
Payne, A. and Frow, P. (2005) ‘A strategic framework for customer relationship management’, Journal of Marketing, 69(4), pp. 167–176.
