To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional: Consumer Behaviour Assignment, UoC, Malaysia

To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional relationship with consumers. You are required to choose a business firm that you are familiar with or have access to the information.

The firm can be a local or international firm of any size and it must be a producer of any final goods or services. Your analysis to focus and gauge consumer’s behavior and understand the various consumption related aspects of individuals

• Elaborate how consumer perception, brand awareness, buying motive, and their expectation and satisfaction level delight them.
• Draw and discuss a simplified model of consumer behavior that involves a decision-making process, psychological influences, and sociological influences in order to decide on the appropriate marketing strategy to use or understand by the entrepreneur or the marketer of the company.
• Discuss how consumer behavior affects the company’s product by analyzing recent changes and influences of digital networks.