To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional: Consumer Behaviour Assignment, UoC, Malaysia

University University of Cyberjaya (UoC)
Subject Consumer Behaviour

To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional relationship with consumers. You are required to choose a business firm that you are familiar with or have access to the information.

The firm can be a local or international firm of any size and it must be a producer of any final goods or services. Your analysis to focus and gauge consumer’s behavior and understand the various consumption related aspects of individuals

  • Elaborate how consumer perception, brand awareness, buying motive, and their expectation and satisfaction level delight them.
  • Draw and discuss a simplified model of consumer behavior that involves a decision-making process, psychological influences, and sociological influences in order to decide on the appropriate marketing strategy to use or understand by the entrepreneur or the marketer of the company.
  • Discuss how consumer behavior affects the company’s product by analyzing recent changes and influences of digital networks.

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