To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional: Consumer Behaviour Assignment, UoC, Malaysia
| University | University of Cyberjaya (UoC) |
| Subject | Consumer Behaviour |
To be successful in the long run, companies need to have knowledge of consumer behavior and concentrate on building a positive transactional relationship with consumers. You are required to choose a business firm that you are familiar with or have access to the information.
The firm can be a local or international firm of any size and it must be a producer of any final goods or services. Your analysis to focus and gauge consumer’s behavior and understand the various consumption related aspects of individuals
- Elaborate how consumer perception, brand awareness, buying motive, and their expectation and satisfaction level delight them.
- Draw and discuss a simplified model of consumer behavior that involves a decision-making process, psychological influences, and sociological influences in order to decide on the appropriate marketing strategy to use or understand by the entrepreneur or the marketer of the company.
- Discuss how consumer behavior affects the company’s product by analyzing recent changes and influences of digital networks.
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