FOBT3043 Explain what are the key market challenges that ABC Electronics is currently facing?: Principles of Marketing Case Study, UOC, Malaysia
| University | University of Cyberjaya (UoC) |
| Subject | FOBT3043 Principles of Marketing Case Study |
Answer the Following Questions (Do not exceed 500 words each question)
- Explain what are the key market challenges that ABC Electronics is currently facing?
- Discuss what are the potential benefits of a rebranding strategy for ABC Electronics?
- Describe what factors should ABC Electronics consider when developing their rebranding strategy, including target audience, messaging, and channels?
- Suggest how can ABC Electronics measure the success of their rebranding campaign?
- Evaluate the potential risks and challenges ABC Electronics might face during the rebranding process, and how can they mitigate them?
FORMATTING INSTRUCTIONS:
- Font type: Times New Roman
- Font size: 12
- Line spacing: Double-spaced
- Alignment: Justify
- Referencing Format – APA / Harvard Style
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