FOBT3043 Explain what are the key market challenges that ABC Electronics is currently facing?: Principles of Marketing Case Study, UOC, Malaysia

University University of Cyberjaya (UoC)
Subject FOBT3043 Principles of Marketing Case Study

Answer the Following Questions (Do not exceed 500 words each question)

  1. Explain what are the key market challenges that ABC Electronics is currently facing?
  2. Discuss what are the potential benefits of a rebranding strategy for ABC Electronics?
  3. Describe what factors should ABC Electronics consider when developing their rebranding strategy, including target audience, messaging, and channels?
  4. Suggest how can ABC Electronics measure the success of their rebranding campaign?
  5. Evaluate the potential risks and challenges ABC Electronics might face during the rebranding process, and how can they mitigate them?


  • Font type: Times New Roman
  • Font size: 12
  • Line spacing: Double-spaced
  • Alignment: Justify
  • Referencing Format – APA / Harvard Style

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