Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
Question 1
(a) Background of Starbucks Malaysia.
(b) Target Market Who are Starbucks Malaysia’s target customers? For e.g teenagers, working adults, or even children
(c) Product Describe the types of products from Starbucks Malaysia
(d) Price Which pricing strategy did Starbucks Malaysia use?
(e) Place Distribution Strategy: How can customers buy Starbucks Malaysia
products?
(f) Promotion How does Starbucks Malaysia attract customers? Explain the Sales Promotions
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