Target Market Who are Starbucks Malaysia’s target customers and Describe the types of products from Starbucks Malaysia: Bachelor of Marketing with Honours Assignment, OUM, Malaysia


Open University Malaysia (OUM)

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Bachelor of Marketing with Honours

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Question 1

(a) Background of Starbucks Malaysia.

(b) Target Market Who are Starbucks Malaysia’s target customers? For e.g teenagers, working adults, or even children

(c) Product Describe the types of products from Starbucks Malaysia

(d) Price Which pricing strategy did Starbucks Malaysia use?

(e) Place Distribution Strategy: How can customers buy Starbucks Malaysia

(f) Promotion How does Starbucks Malaysia attract customers? Explain the Sales Promotions

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