Convincing Features
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Students must demonstrate the ability to:
LO1: Demonstrate knowledge on principles of entrepreneurship and corporate entrepreneurship
LO2: Construct creative business idea, entrepreneurial strategy and develop business plan
LO3: Appraise the internal, external sources of capital and formulating growth strategies
LO4: Demonstrate awareness and apply knowledge on legal issues and intellectual property
Develop a Business Model Canvas Report for a NEW BUSINESS IDEA and present its NINE (9) key components in the form of report. The components consists of:
Your answers must include definitions, concepts and relevant canvas.
Refer to Appendix 1: Business Model Canvas Guidelines. You are required to follow the BMC & VP Canvas templates strictly, which provided in the SPARK platform.
Your choice of products /service could be derived from the current/future business trends. Refer to Chapter 4 – Entrepreneurship textbook for more information on the current business trends.
Note: Refer Appendix 1 for the remaining marks allocation.
The total marks for this assignment is 100% but it carries 20% of overall assessment for this module.
* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 1
1500 words +/- 10%. Any deviation from this will be penalized.
| No. | Assessment Criteria | Weightings | Marks Allotted by Lecturer |
|---|---|---|---|
| 1 | Introduction of the business | ||
| 2 | Business Model Canvas (BM canvas format) | 5% | |
| 3 | Key Partners | 10% | |
| 4 | Key activities | 10% | |
| 5 | Value Proposition (VP canvas format) | 10% | |
| 6 | Customer Relationship | 10% | |
| 7 | Customer Segment | 10% | |
| 8 | Key Resources | 10% | |
| 9 | Channels | 10% | |
| 10 | Cost Structure with estimated cost in table format | 10% | |
| 11 | Revenue Stream with estimated revenue in table format | 10% | |
| Total | 100% | 25% | |
Prepare a business plan report of a new venture / product / service of the business model canvas and report which you developed in the first part of the coursework.
The total marks for this assignment is 100% but it carries 30% of overall assessment for this module.
3000 words +/- 10%. Any deviation from this will be penalized.
* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 2
| No. | Assessment Criteria | Weightings | Marks Allotted by Lecturer |
|---|---|---|---|
| 1 | Introductory Page A. Name and address of business / company B. Name(s) and address(es) of principal(s) C. Nature of business – Business trends D. Objectives, Mission and Vision |
5% | |
| 2 | Executive Summary | 10% | |
| 3 | Company Summary A. Company Ownership |
5% | |
| 4 | Product and Services A. Products and Service Description B. Competitive Comparison |
15% | |
| 5 | Industry & Market Analysis Summary A. Future outlook and trends B. Analysis of Competitors C. Market segmentation D. Industry and market forecasts |
15% | |
| 6 | Marketing Plan A. Pricing B. Distribution C. Promotion D. Product forecasts E. Controls |
20% | |
| 7 | Organizational Plan A. Form of ownership B. Identification of partners or principal shareholders C. Management team background D. Roles and responsibilities of members of organization |
15% | |
| 8 | Financial Plan A. Analysis and projected statements |
15% | |
| Total | 100% | 25% | |
Based on your NEW BUSINESS IDEA, make a 10 minutes focusing on the problem and solution to the problem via your new product/services.
Prepare a Power Point presentation with other relevant visual aids. Submit a copy of the Power Point slides on the presentation date.
The total marks for this presentation is 100% but it carries 10% of overall assessment for this module.
Note: Marks allotted for all the criteria’s will be assessed separately according to individual presentation.
* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 3
| Assessment criteria | Weightings | Marks Allotted |
|---|---|---|
| Style (e.g. pace, audibility and tone; use of technology; use of time; cohesiveness of the combined group presentation) |
20% | |
| Sources & Copyright (e.g. references to, and use of, sources; awareness of relevant & essential material) |
20% | |
| Entrepreneurial Argument (e.g. the clarity of business model, use of authority, reasoned assumptions, awareness of limitations) |
60% | |
| Total | 100% | 10% |
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