ECO6073/BU4503 Emerging Market Performance Analysis Assignment: Comparative Study of Top Firms in Two Developing Economies

School

SEGi University (SU)

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Assignment Type

Individual Assignment

Subject

ECO6073/BU4503 Economics for Managers

Uploaded by Malaysia Assignment Help

Date

07/15/2025

Requirement

Choose TWO FIRMS ranked in the top ten in two different emerging markets. Conduct a performance analysis of these organisations based on relevant facts and information. Your discussion should also include the following essential economic aspects:

(a) Demand

(b) Production costs

(d) Marketing strategies

(100 marks)

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Rubric

Criteria	Excellent	Good	Fair	Poor	Unsatisfactory	Max Marks
Introduction of the 2 selected companies by indicating the reasons for the choice.	Very clear discussion about the organization chosen with justification for the choice.	Clear discussion about the organization chosen with justification for the choice.	Fairly clear discussion about the organization chosen with justification for the choice.	Unclear discussion about the organization chosen with justification for the choice.	No summary and no highlights about discussion about the organization chosen with justification for the choice.	30
Explanations on the factors affecting demand and production cost.	Very clear explanations on the factors affecting demand and production cost.	Clear explanations on the factors affecting demand and production cost.	Fairly clear explanations on the factors affecting demand and production cost.	Unclear explanations on the factors affecting demand and production cost.	No explanation was given.	30
Explanations on the competition and marketing strategies	Very clear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges.	Clear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges.	Fairly clear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges.	Unclear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges.	No suggestion was given.	30
Summary	Able to summarize ALL of the key points of the assignment	Able to summarize most of the key points of the assignment	Able to summarize some of the key points of the assignment	Able to summarize only ONE key point of the assignment	No summary was given	10
						100

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