UGB372: Select a global hospitality and tourism organization of your choice, which must operate at a national: marketing in digital world Assignment, SU, Malaysia


SEGi University (SU)

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Assignment Type

Individual Assignment


UGB372: marketing in digital world Assignment

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Your Task

Select a global hospitality and tourism organization of your choice, which must operate at a national and/or international level and must have a presence in the Asia Pacific.

Thoroughly research your chosen organization and the marketing environment within which it operates, and complete the following tasks:

Task 1
With examples from your chosen organization, critically evaluate the challenges faced by marketers in the digital era, including (but not limited to) social and technological aspects.

Task 2
Critically evaluate the transformations in the marketing practices and thinking that are occurring in response to those challenges discussed in Task 1.

Your work should be underpinned with theory and illustrated with evidence from a range of recent, credible academic and practitioner sources.

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