Bachelor of Mass Communication Research Project Handbook Sep–Dec 2026: Five-Chapter Thesis Requirements | SEGi University

Choosing a Project and Working with a Supervisor

• Choose a topic linked to your specialisation or experience; check that it has not already been answered elsewhere and that it is viable in time and resources.
• Email the coordinator a short research proposal; the faculty then assigns a supervisor.
• Keep regular contact with the supervisor and send drafts in advance – supervisors have one week to give feedback. A student who fails to progress may be moved to another supervisor or to independent work after consultation with the Dean.

Planning Field Activities

• Obtain written permission from any organisation where you will collect data and include the approval letter in the final report.
• For employee interviews, agree procedures, questions, timing and location with the Head of HR so that operations and productivity are not affected; share questions and records if requested.
• Mall intercepts need written permission from the mall operator. Participation is voluntary and respondents may withdraw at any time.

Thesis Structure (Five Chapters)

1. Introduction: background, statement of the research problem, research questions and objectives, significance, scope, operational definitions.
2. Literature Review: past findings by objective, related theories or models, conceptual framework and hypotheses (quantitative).
3. Methodology: research design, population and sampling, measurement of variables, reliability and validity (pilot testing), data collection and analysis procedures.
4. Data Analysis and Discussion: respondent demographics, results by objective with tables and graphs, statistical outcomes and discussion linked to theory and past research.
5. Conclusion: summary, conclusion, academic and practical implications, recommendations and future research.

Format and Integrity

• 5,000–10,000 words (excluding front matter, references and appendices); Times New Roman 12, double spacing; APA 7th edition.
• Follow all supervisor comments; fabrication, falsification and plagiarism are academic misconduct subject to disciplinary action.