Analyze short arguments in visual materials and critically reflect on the methods of persuasion: Critical Thinking in Management Essay, SUT, Malaysia

University Swinburne University of Technology (SUT)
Subject Critical Thinking in Management

PART A – Map & Essay

Objective: Analyze short arguments in visual materials and critically reflect
on the methods of persuasion.

Instructions: You are required to choose a recent (not more than 4 years)
technology-based product/service and look for its corresponding
advertisement in the forms of videos and images. Technology based
products or services may include any inventions related to technology for
example household appliances, smart maps, food vending machines,
autonomous cars, remote surveillance objects etc.

Once you have decided on the product or service, do the following.

1. Draw a Mind-map to illustrate a. Main features of product/service b. The
argument (premise-conclusion) that you think the image or video is trying to
communicate.

2. Write a short essay consisting of 3 paragraphs to explain

a. In what way the advertisement impresses you and/or able to attract most
of the audience’s attention, for instance, with the use of language, visual
tools or maybe use of potential ploy.

b. How does your value or belief resonate or not resonate with the claim
given in the advertisement. Do you agree with the argument? Why? c. How
have critical thinking strategies affected your judgment and reasoning?
Besides the advertisement, you may read up additional information about
the product or service for deeper comprehension of its purpose or value.

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