The stock market is one of the popular places in Malaysia where retail investors come to make investments: Bachelor of Accounting & Finance Research Paper, SU, Malaysia

University SEGi University (SU)
Subject Bachelor of Accounting & Finance

The stock market is one of the popular places in Malaysia where retail investors come to make investments. There is one stock exchange called as Kuala Lumpur Stock Exchange or Bursa Malaysia. Retail investors with the purpose of getting profits invest their capital in both primary and secondary markets of KLSE.

The present study examines factors influencing investment decisions among retail investors in Malaysia. Hence, the study would emphasize on effects of accounting information, external recommendations, company image, and financial needs on shaping investment decisions.

Approximately, 100 retail investors will be engaged in this research. Whose findings would facilitate determining the most influential factors that drive investment decision-making?

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