The purpose of this chapter is to briefly explain the overall research topic by dividing them into sections of research background: Social Media Influencers Roles in Influencing Research Paper, UPM, Malaysia
University | Universiti Putra Malaysia (UPM) |
Subject | Social Media Influencers Roles in Influencing |
The purpose of this chapter is to briefly explain the overall research topic by dividing them into sections research background, problem statement, research questions and objectives, and significance and scope of the research.
The dependent variable of this chapter is the online purchasing intention behaviour of online consumers. According to Murugesan KM & Ganapathi R, purchasing behaviour consists of all human behaviour that goes into making purchase decisions. An understanding of consumer behaviour enables a marketer to take marketing decisions that are compatible with its consumer’s needs.
As the element and platform for buyers evolve so does the purchasing behaviour of consumers. According to Gruzd, Wellman&Takhteyev, the easy access to the internet has allowed customers the opportunity to use social media, i.e. Twitter, Instagram, LinkedIn and Facebook, and to convey and interact without the requirement for a physical meeting.
This way of purchasing makes it not only accessible but also feasible for consumers and buyers alike. Hajli (2013) suggest that trust online relating to purchasing products may be easily built online as there are communities online supporting or giving public feedback on the products
With that in mind, the online environment is viewed by users from a new perspective, in a commercial way. The development of the Internet and its unlimited worldwide impact were the basis for outreach entrepreneurship to the new sphere. Businesses using the Internet gained a new dimension of communication with other businesses and organizations. This then gave birth to an online way of doing things including shopping which then leads to buying.
Thus, this leads to the purpose of this research which is to better understand the factors influencing the dependent variable of this study which is the online purchasing intention behaviour.
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
Get Help By Expert
Are you looking for a native writer to complete your Social Media Influencers Roles in Influencing Research Paper? Look no further, Hire an expert writer from Malaysia assignment help who can provide you a Research Paper writing service in which you get your papers in 100% error-less and flawless manner at a very cheap price.

Recent Solved Questions
- BBCM4103: Why Conduct a Job Analysis?’You have been asked to speak about this topic to junior staff And Write down the important points: Compensation Management Assignment, OUM, Malaysia
- CV81: You are to write a rather lengthy email to your juniors in the BSc Psychology degree program: History of Psychology Assignment, KU, Malaysia
- BWFF3033: As an individual investor in Malaysia, you believe the main index of the Malaysia stock market, FBM KLCI would decline further in the year 2022: Financial Market and Institutions Assignment, UUM, Malaysia
- PSYC2505: As a student, you are expected to have good communication and interpersonal skills: Foundations of Psychology and Sociology For Health Assignment, UON, Malaysia
- FIT3155: Write a program in C++ to demonstrate your ability to apply stack or queue data structures: Advanced data structures and algorithms Report, MUM, Malaysia
- Explain1 of the risk exposure that you are able to hedge by using a listed derivative with appropriate justification: Finance Assignment, TU, Malaysia
- ABMF3213: There are 3 main prohibitions in Islamic banking principles, namely, the prohibition of riba, the prohibition of gharar: Islamic Banking Assignment, KYPJ, Malaysia
- What is your initial diagnosis and Which symptoms are consistent with your diagnosis and Explain how these symptoms arise: Human Physiology Case Study, MMU, Malaysia
- BBQT1013: Misuse and abuse of trade discounts infringe on fair trade laws and can cost companies stiff fines and legal fees: Business Mathematics Assignment, CUM, Malaysia
- CCS21403: Write a program to execute multiple tasks concurrently and with some elements of thread control using the available methods: Real-Time System Assignment, MTU, Malaysia