The purpose of this chapter is to briefly explain the overall research topic by dividing them into sections of research background: Social Media Influencers Roles in Influencing Research Paper, UPM, Malaysia


Universiti Putra Malaysia (UPM)

*We aren't endorsed by this school

Assignment Type

Individual Assignment


Social Media Influencers Roles in Influencing

Uploaded by Malaysia Assignment Help



The purpose of this chapter is to briefly explain the overall research topic by dividing them into sections research background, problem statement, research questions and objectives, and significance and scope of the research.

The dependent variable of this chapter is the online purchasing intention behaviour of online consumers. According to Murugesan KM & Ganapathi R, purchasing behaviour consists of all human behaviour that goes into making purchase decisions. An understanding of consumer behaviour enables a marketer to take marketing decisions that are compatible with its consumer’s needs.

As the element and platform for buyers evolve so does the purchasing behaviour of consumers. According to Gruzd, Wellman&Takhteyev, the easy access to the internet has allowed customers the opportunity to use social media, i.e. Twitter, Instagram, LinkedIn and Facebook, and to convey and interact without the requirement for a physical meeting.

This way of purchasing makes it not only accessible but also feasible for consumers and buyers alike. Hajli (2013) suggest that trust online relating to purchasing products may be easily built online as there are communities online supporting or giving public feedback on the products

With that in mind, the online environment is viewed by users from a new perspective, in a commercial way. The development of the Internet and its unlimited worldwide impact were the basis for outreach entrepreneurship to the new sphere. Businesses using the Internet gained a new dimension of communication with other businesses and organizations. This then gave birth to an online way of doing things including shopping which then leads to buying.

Thus, this leads to the purpose of this research which is to better understand the factors influencing the dependent variable of this study which is the online purchasing intention behaviour.

Stuck in This Assignment? Deadlines Are Near?

Get Help By Expert

Are you looking for a native writer to complete your Social Media Influencers Roles in Influencing Research Paper? Look no further, Hire an expert writer from Malaysia assignment help who can provide you a Research Paper writing service in which you get your papers in 100% error-less and flawless manner at a very cheap price.



Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
Convincing Features
Plagiarism Free Report
On-Time Delivery
Native Writers
A+ Quality
100% Confidential
24*7 Online Assistance

Get these features included in Your Assignment

Get Assistance for Assignments, online Exam, and Projects Writing