PMBA Marketing Innovation Assignment (30%): Marketing Plan for New Product Launch in Malaysia
Assignment Type
Individual Assignment
Subject
Marketing Strategy
Uploaded by Malaysia Assignment Help
Date
03/11/2025
Instruction: Refer to any of the marketing plan templates given. Prepare a complete marketing plan for new product launching.
The business plan must fit the following criteria’s:
a) A local Malaysian business set up with a capital requirement of not less than RM50,000 and supported by not less than 5 employees
b) The business will operate under local Malaysia business environment complying with Malaysian business regulations.
Emphasize of elaboration must be on the following issues:
a) Cover UTM
b) Cover Page
c) Executive Summary
d) Company Profile & Owner Background
e) Business Nature
f) Segmentation
g) Industry and Competitor Analysis – SWOT Analysis
h) Business Potential and Viability
i) Competitive Advantage
j) Business Strategy Using
a. Unique Selling Point
b. Marketing Strategies
k) Marketing Financial Management
l) Conclusion
m) References
n) Appendix
Font: TIMES NEW ROMAN
Text: 12
Spacing between line 1.5
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