Discuss what is a competitive advantage. Why is so important that competitive advantage needs: strategic management Assignment, ATC, Malaysia


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strategic management Assignment

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The Questions The Questions

1. Discuss what is a competitive advantage. Why is so important that
competitive advantage needs to be exercised by any business organization? Cite examples of a business be it local or international that exercises competitive advantage.

2. How can each strategic tool be used to achieve the business objectives and bottom line?
a) SWOT Analysis
b) BGC Matrix
c) Ansoff Matrix

3. Explain the 3 (three) levels of strategy and how they function in a business to achieve their goals.

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