PGBM150: The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content: Innovation Entrepreneurship & Technology Transfer Report, SU, Malaysia


SEGi University (SU)

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Assignment Type

Individual Assignment


PGBM150: Innovation Entrepreneurship and Technology Transfer

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The assessment has been specifically designed to accommodate the students varying commercial knowledge and understanding of module content. Hence:

Students will be required to research a business-related theme from the module scheme of work and produce an individual academic report.


The assessment of this assignment will cover all of the following learning outcomes:


K1 Critically analyze the management of innovation and technology transfer as a core business process.

K2 Critically evaluate the choices and challenges in building and managing an innovative organization.

K3 Reflect upon and critically evaluate the key attributes in capturing learning from Innovation and technology transfer.


S1 Demonstrate an ability to critically appraise theories of managing innovation and technology transfer in the 21st century.

S2 Evaluate the assessment of viable concepts, models, and techniques in order to identify ease of transmission for the adoption and/or application of managing innovation and technology transfer.

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