MPU3223_V2: This assignment is designed to develop learners’ ability to understand the importance of creativity and innovation in entrepreneurship: Entrepreneurship II, Assignment, OUM, Malaysia

School

Open University Malaysia (OUM)

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Assignment Type

Individual Assignment

Subject

MPU3223_V2: Entrepreneurship II

Uploaded by Malaysia Assignment Help

Date

20/06/2024

ASSIGNMENT QUESTION

Part I (50%) PURPOSE This assignment is designed to develop learners’ ability to understand the importance of creativity and innovation in entrepreneurship.

Part I 

PURPOSE

This assignment is designed to develop learners’ ability to understand the importance of creativity and innovation in entrepreneurship.

REQUIREMENT

Creativity and innovation are vital elements for all levels of businesses in order for them to grow and expand. It is also essential for the survival and for building a competitive advantage.

Based on the statements, complete the following tasks:

i)  Identify an entrepreneur.

ii) Introduce the entrepreneur, his/her company and the products sold.

iii)  From your readings, how does this entrepreneur views creativity and innovation? Discuss.

iv) Discuss on the entrepreneur’s successful venture(s) that have leveraged creativity and innovation in the company.

v) Discuss on the key factors that have contributed to fostering a culture of creativity and innovation in the company.

vi) Summary

vii)  References

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Part II 

ONLINE CLASS PARTICIPATION

Discuss the following topics in the forum and submit proof of your participation in the online discussions:

i)  What is creativity?  What are the barriers to creativity?

ii) What is innovation?  What are the barriers to innovation?

iii)  Do you think you have the creativity and innovation in you? Share your thoughts.

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