MPU3223 V2 Entrepreneurship II Assignment Brief 2026 | OUM

4. Suggest strategies that Aiman can adopt to adapt to environmental challenges and maintain the competitiveness of his business.

[Total: 50 marks]

Part II

Online Class Discussion (10%)

Discuss the following topics in the forum and submit evidence of your participation in the online discussion.

i. Entrepreneurial networking is becoming increasingly important for business success. Many entrepreneurs now build networks through online communities, LinkedIn, startup events, and entrepreneur groups. How can these networks help entrepreneurs gain resources, knowledge, and business opportunities when starting a new venture?

ii. Many startup companies fail within the first few years due to weak market analysis and a lack of understanding of customer needs. Imagine you want to start a new business targeting university students. What are the three environmental factors (e.g., technology trends, economic conditions, lifestyle changes, or competition) that should be analysed before launching your business? Explain how these factors can influence your business success.

iii. In today’s digital economy, many small entrepreneurs rely on platforms such as GrabFood, ShopeeFood, TikTok Shop, and Instagram to market and sell their products. In your opinion, how do these digital platforms create new opportunities and challenges for young entrepreneurs starting a business? Discuss two advantages and two challenges, and give real examples of businesses in the current market.

[Total: 10 marks]