MBA7173 Research Methodology Assignment 3 Concept Paper | UPNM

School

Universiti Pertahanan Nasional Malaysia (UPNM)

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Assignment Type

Individual Assignment

Subject

MBA7173 Research Methodology

Uploaded by Malaysia Assignment Help

Date

12/15/2025
Subject Name RESEARCH METHODOLOGY
Subject Code MBA 7173
Lecturer DR.VIJAYESVARAN ARUMUGAM
Task ID  Assignment 3

MBA7173 Assignment Title – Concept paper 

INSTRUCTION – Write up (30%)

Based on the Research Matrix table and Research Idea in Assignment 1, students are required to write a concept paper which is related to business or management scope. Maximum pages – 15 pages with referencing pages.

Sample Paper: A Review and Conceptual Development of the Factors Influencing Consumer Intention towards E-Hailing Service in Malaysia

Assignment Guidelines 

  1. Abstract – an executive summary, or management summary, is a short document or section of a document, which summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.
  2. Introduction / Background – concise description about the research in detail
  3. Literature Review – explain in depth about key components of the concept paper and conceptual framework development. (Mobile marketing, acceptance of Mobile marketing)
  4. Methodology – Factor analysis.
  5. Findings – Based on the most frequencies develop the conceptual framework and hypothesis.
  6. Conclusion and Future Work At this point, the problem and options for consideration are restated but the decision point is open for students to resolve.
  7. References – APA format {APA format is the official style of the American Psychological Association (APA) and is commonly used to cite sources in psychology, education, and the social sciences}.

The length is between 4000 – 5000 words

Struggling with your MBA7173 Concept Paper at UPNM?

ASSESSMENT 

Your assignment will carry a percentage of 50% from your carry marks. The following is the marking criteria for this assignment.

MARKING RUBRICS FOR ASSIGNMENTS – RESEARCH IDEA WRITE UP

Criteria % Marks Poor (0-2 marks) Acceptable (3-4 marks) Average (5-6 marks) Good (7-8 marks) Excellent (9-10 marks)
A Addressing the tasks of the assignments 10 More than 70% unable to address the tasks of the assignment 50% unable to address the tasks of the assignment Able to address 70% of the tasks of the assignment Able to address all of the tasks of the assignment Able to address all of the tasks of the assignment very well
B Argument, analysis and suggestions appropriate solutions 30 No analysis of the issues and no suggestions for solutions to the issues Moderate analysis with little suggestions and fair appropriate solutions the issues Relevant analysis of some of the issues with adequate suggestions and appropriate solutions Complete but not thorough analysis with the relevant suggestions and appropriate solutions of the issues Insightful and thorough analysis of all the issues with well documented and appropriate solutions
C Relate to theories / concepts 30 No effort to relate to theories / concepts, no citations & references included Inadequate efforts to relate to theories / concepts, minimal citations/references included Adequate adaptation to theories / concepts, some citations/references included Significant adaptation to relate to theories / concepts, adequate citations/references included Exceptional adaptation to relate to theories / concepts, complete with citations and references included
D Organization and Structure 20 The paper was poorly organized and lacked supporting evidence. Generalization was a problem The organization of the paper was weak and support was insubstantial The organization of the paper was good and generally supported with little evidence The organization of the paper was well supported with evidence The paper was extremely well organized and supported through the use of examples in detail
E Language 10 Writing lacks sentence variety and few grammatical errors Sentences were somewhat inappropriate with minimal grammatical errors Sentences were correctly constructed Sentences were correctly constructed and well-articulated Sentences were well written and expressed

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Writing a 4000–5000 word MBA7173 Concept Paper requires strong literature synthesis, theory integration, and a well-developed conceptual framework. Many UPNM students find it difficult to link research gaps with hypotheses and factor analysis methodology. At Malaysia Assignment Help, our research specialists provide AI-free, plagiarism-safe concept papers aligned with UPNM rubrics. Get expert support from Research Methodology Assignment Help Malaysia professionals. Achieve higher marks confidently with Assignment Help Malaysia today.

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