Introduction of KPJ Healthcare Berhad including its vision and mission statements, objectives: Strategic Management Assignment, OUM, Malaysia


Open University Malaysia (OUM)

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Assignment Type

Individual Assignment


Strategic management

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  • Introduction of KPJ Healthcare Berhad including its vision and mission statements, objectives, and short-term and long-term goals.
  • Analyze the company using SWOT analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Competitive Profile Matrix (CPM).
  • Analyse its financial positions based on its Annual Report for 2017 and 2018 using various financial ratios.
  • Summarised your findings and explain the strategic positions of KPJ Healthcare Berhad.

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