Discuss the background of the industry and the reasons (at least 2) on why you have chosen the industry to analyze: Business Assignment OUM, Malaysia

University Open University Malaysia (OUM)
Subject Business

Many businesses all over the world have faced difficulties due to the changes of environment be it local or global. Some businesses are seeing a surge in opportunities and profits, although things seem to be more challenging for most businesses to sustain in the market.
(i) You are required to analyze an industry of your choice based on the external environments listed below. ( I CHOOSE HEALTHCARE)

(ii) After choosing an industry of your interest, you are recommended to inform your tutor to get the approval to ensure the business that has been chosen is suitable for this assignment.

(iii) This industry must be available in Malaysia and the discussion should also focus on the Malaysian context.

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FORMAT:
INTRODUCTION:

Discuss the background of the industry and the reasons (at least 2) on why you have chosen the industry to analyze. EXTERNAL ENVIRONMENTS (PICK ANY TWO) – Refer Chapter 1 Discuss how the external environments can impact the industry (positively and/or negatively). The discussion must be based on proper examples supported by facts (if any). The external environments for you to choose are: – Domestic Business Environment – Global Business Environment – Technological Environment – Political Legal Environment – Sociocultural Environment – Economic Environment 6 • Avoid defining the environments but instead focus specifically on identifying the sub- environments for discussion. •

You must put the initiative to do additional readings and research to be able to identify what the sub-environments are. • Follow up by pointing out the current state of the environment or the changes that have happened to the environments before explaining how the environments have impacted the industry (positively and/or negatively). • Avoid vague/general discussion and argue your points with facts, examples etc that are concrete and show maturity of discussion.

All facts should be well cited. Follow the format stated below and answer the components listed accordingly. This assignment should not be more than 1500 words (excluding references). Please note that in-text citation and references are compulsory. Apply the Harvard Referencing.

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