Budgetmart, a U.S. discount retailing was established in the 1980s by John Victor near Norwalk, California: Transnational Management Case Study, UNM, Malaysia
University | University of Nottingham Malaysia (UNM) |
Subject | Transnational Management |
Budgetmart, a U.S. discount retailing was established in the 1980s by John Victor near Norwalk, California. Budgetmart operates in more than 1,200 locations around the country. The firm has carefully developed its brand image, which focuses on offering goods at reasonable rates.
The company’s success can be attributed in part to its ability to offer stylish, branded products at discount pricing while also providing first-rate customer service. The firm’s motto illustrates its dedication to this: “Except More, Spend Less, Save Money”.
Dilemma
In 2010, Budgetmart decided to enter the Canadian market. During that, cross-border shopping is popular in Canada and most Canadian consumers knew American Budgetmart. Hence, this contributed to Budgetmart’s decision to enter that market. Budgetmart’s entry into the Canadian retail market was dreaded by many competing retailers. Budgetmart announced an uncharacteristically bold international expansion plan in hopes to take the Canadian market by storm.
However, the American retail behemoth announced its exit from the Canadian market in December 2013, three years after Budgetmart first entered the country, resulting in a $3 billion net loss and the loss of almost 10,000 jobs
The firm did not regard its Canadian location as a newcomer that needed to entice customers away from rival retailers but rather handled them the same as its operating stores in the U.S. The firm did not take into consideration unique geographical, and linguistic differences and government rules and regulations in Canada.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Attention all university students! Are you struggling with assignments and feeling overwhelmed with your academic workload? Don't worry, Malaysiaassignmenthelp.com is here to assist you! Our team of experienced Malaysian assignment experts are well-versed in various academic fields and are dedicated to delivering high-quality work to help you achieve academic success. Whether you need assistance with essays, research papers, or other assignments, our team is ready to assist you.
Recent Solved Questions
- RT Property Management Sdn. Bhd. is a property management company located in Kuala Lumpur. As a property manager: Management Science Case Study, MUM, Malaysia
- To deliver 200 bags of brown rice at the price of RM 4000 to Tinggi Mini Market: Faculty of Business and Law Assignment, TU, Malaysia
- BBF201: In order to prepare to send his child to a medical school in the future, Encik Ishak wants to accumulate RM1.5 million: Introduction To Financial Management Assignment, WOU, Malaysia
- Your critical thinking on the comparison of the methane and carbon dioxide from landfills in Indonesia: Air Pollution Engineering Report, SU, Malaysia
- OUMH1203: The Disadvantages of Social Media have Long been the Topic of Debate: English For Written Communication Assignment, OUM
- What are the weaknesses of the Sharing and data retrieval in cloud computing?: Cloud Computing Security Thesis Proposal, Malaysia
- GACT5113: Due to rising labour costs in Malaysia, Domain Computer, based in Singapore, is considering shifting part of its production facilities: Managerial Accounting Assignment, UTAR, Malaysia
- You are a Malaysian trainer who is a highly sought-out expert in the area of cross-cultural negotiations: Workplace Communication Skill Essay, OUM, Malaysia
- UKFF1023/UKFF1093: ESG criteria: What they are, and how do they affect companies: Financial Management Fundamentals Case Study, UTAR, Malaysia
- The Grid System is required to be operated by the GSO to account for such factors as planned and unplanned outages on the Grid System: Engineering Essay, MUM, Malaysia