BBRC4103 Research Methodology / Kaedah Penyelidikan Assignment 1 2026 | OUM

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Open University Malaysia (OUM)

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Individual Assignment

Subject

BBRC4103 Research Methodology

Uploaded by Malaysia Assignment Help

Date

02/16/2026

BBRC4103 ASSIGNMENT 1 2026

SPECIFIC INSTRUCTION / ARAHAN KHUSUS

Answer in Malay or /

Jawab dalam Bahasa Melayu atau Bahasa Inggeris.

Number of words: 3000 – 5000 words excluding /

Jumlah patah perkataan : 3000 – 5000 patah perkataan tidak termasuk rujukan.

Submit your assignment ONCE only in a SINGLE file. /

Hantar tugasan SEKALI sahaja dalam SATU fail.

Submit your assignment /

Tugasan ini dihantar secara ONLINE.

Submission date : 9 MARCH 2026./

Tarikh Penghantaran : 9 MAC 2026.

This assignment accounts for 50% of the total marks for the course. / Tugasan ini menyumbang sebanyak 50% dari jumlah markah kursus.

ASSIGNMENT QUESTION

Part I (40%)

PURPOSE

This assignment aims to develop the learners’ ability to write a problem statement based on facts and figures on a specific research topic. Based on the research topic and problem statement, learners will learn to formulate the research questions and objectives.

REQUIREMENT

The first stage of research is to identify problems or issues in business and management (or within the learners’ field of study) and to justify the need for research. To this end, you are required to choose a research topic that aligns with your interests and field of study. Based on this topic, you must formulate a problem statement supported by relevant high-impact journal articles and statistics to demonstrate its significance and the need for further investigation.

You are also required to develop appropriate research questions and objectives that correspond to the identified problem. Finally, you must justify the importance and relevance of conducting the research. Your report must be structured using the following components:

Title of the Study
Introduction
Background of Study
Problem Statement
Research Question(s)
Research Objectives
Significance of the Research

[Total: 40 marks]

Part II (10%)

ONLINE CLASS PARTICIPATION

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

Compare quantitative and qualitative research in terms of their philosophical assumptions, data collection methods, and expected outcomes. Discuss which approach is more suitable for investigating human behaviour in your field of interest, and justify your choice with clear reasoning.
Describe how a quantitative researcher ensures reliability in a study. In your explanation, discuss at least two types of reliability and explain why reliability is essential for producing accurate and consistent research findings. Provide one example from your area of interest to illustrate how reliability can be established in practice.

[Total: 10 marks]
[GRAND TOTAL: 50 marks]

Note:

Where Artificial Intelligence (AI) tools are used, the student must demonstrate responsible and ethical use of AI by integrating it critically, acknowledging support where appropriate, and ensuring that the ideas and reflections are genuinely their own.

SOALAN TUGASAN

BAHAGIAN I (40%)

TUJUAN

Tugasan ini bertujuan untuk membina keupayaan pelajar untuk menulis satu pernyataan masalah berdasarkan fakta-fakta dan angka-angka sebenar mengenai satu topik penyelidikan spesifik. Berdasarkan topik penyelidikan dan pernyataan masalah tersebut, pelajar akan belajar membentuk persoalan-persoalan dan objektif-objektif kajian.

KEPERLUAN

Tahap pertama dalam penyelidikan ialah mengenal pasti masalah-masalah atau isu-isu dalam bidang perniagaan dan pengurusan (atau dalam bidang pengajian pelajar), serta memberikan justifikasi terhadap keperluan menjalankan kajian. Sehubungan itu, anda dikehendaki memilih satu topik penyelidikan yang selari dengan minat dan bidang pengajian anda. Berdasarkan topik tersebut, anda perlu merumuskan pernyataan masalah yang disokong oleh artikel-artikel jurnal berimpak tinggi dan statistic yang relevan bagi menunjukkan kepentingannya serta keperluan untuk penyelidikan lanjut.

Anda juga dikehendaki membangunkan soalan-soalan penyelidikan dan objektif-objektif penyelidikan yang sesuai dengan masalah yang telah dikenal pasti. Akhir sekali, anda perlu menjelaskan kepentingan dan perkaitan kajian tersebut dijalankan. Laporan anda hendaklah disusun dengan menggunakan komponen-komponen berikut:

Tajuk Kajian
Pengenalan
Latar Belakang Kajian
Pernyataan Masalah
Soalan-Soalan Penyelidikan
Objektif-objektif Penyelidikan
Kepentingan Kajian

[Jumlah: 40 markah]

BAHAGIAN II (10%)

PENYERTAAN KELAS DALAM TALIAN

Bincangkan topik-topik berikut dalam forum dan serahkan bukti penyertaan anda dalam perbincangan dalam talian.

Bandingkan penyelidikan kuantitatif dan kualitatif dari segi andaian-andaian falsafah, kaedah-kaedah pengumpulan data, dan jangkaan hasil. Bincangkan pendekatan yang manakah lebih sesuai untuk mengkaji tingkah laku manusia dalam bidang minat anda, serta berikan justifikasi bagi pilihan anda dengan hujah yang jelas.
Huraikan bagaimana seorang penyelidik kuantitatif memastikan kebolehpercayaan dalam sesuatu kajian. Dalam penjelasan anda, bincangkan sekurang-kurangnya dua jenis kebolehpercayaan dan terangkan mengapa kebolehpercayaan penting untuk menghasilkan dapatan penyelidikan yang tepat dan konsisten. Berikan satu contoh daripada bidang minat anda untuk menunjukkan bagaimana kebolehpercayaan dapat dibuktikan dalam amalan.

[Jumlah: 10 markah]
[JUMLAH BESAR: 50 markah]

Nota:

Jika alat kecerdasan buatan (AI) digunakan, pelajar wajib menunjukkan penggunaan AI yang bertanggungjawab dan beretika dengan mengintegrasikannya secara kritis, mengakui sokongan AI apabila sesuai, dan memastikan bahawa idea serta refleksi tersebut benar-benar milik mereka sendiri.

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BBRC4103 ASSIGNMENT RUBRICS

Part I/Bahagian I (40%)

QN/ NS	CLO	Criteria/ Kriteria	Weight/ Pemberat	Excellent/ Cemerlang	Good/ Baik	Fair/ Sederhana	Poor/ Lemah	Unsatisfactory/ Tidak memuaskan	Max Marks
QN/ NS	CLO	Criteria/ Kriteria	Weight/ Pemberat	4	3	2	1	0	Max Marks
1	1	Title of the study, introduction, and background of the study	2	The title of the study, introduction, and background of the study were very clear.	The title of the study, introduction, and background of the study were clear.	The title of the study, introduction, and background of the study were fairly clear.	The title of the study, introduction, and background of the study were unclear.	No title of the study, introduction, and background of the study were given.	8
1	1	Tajuk kajian, pengenalan dan latar belakang kajian	2	Tajuk kajian, pengenalan dan latar belakang kajian adalah sangat jelas.	Tajuk kajian, pengenalan dan latar belakang kajian adalah jelas.	Tajuk kajian, pengenalan dan latar belakang kajian, adalah agak jelas.	Tajuk kajian, pengenalan dan latar belakang kajian adalah tidak jelas.	Tiada tajuk kajian, pengenalan dan latar belakang kajian diberikan.	8
1	1	Problem statement, research question(s), and research objectives	5.5	The problem statement, research questions, and research objectives were adequate and very clearly written.	The problem statement, research questions, and research objectives were adequate and clearly written.	The problem statement, research questions, and research objectives were quite adequate and fairly written.	The problem statement, research questions, and research objectives were inadequate and poorly written.	No problem statement, research questions and research objectives were given.	22
1	1	Pernyataan masalah, persoalan kajian dan objektif-objektif kajian	5.5	Pernyataan masalah, persoalan kajian dan objektif-objektif kajian adalah mencukupi dan ditulis dengan sangat jelas.	Pernyataan masalah, persoalan kajian dan objektif-objektif kajian adalah mencukupi dan ditulis dengan jelas.	Pernyataan masalah, persoalan kajian dan objektif-objektif kajian adalah agak mencukupi dan ditulis dengan sederhana.	Pernyataan masalah, persoalan kajian dan objektif-objektif kajian adalah tidak mencukupi dan ditulis dengan lemah.	Tiada pernyataan masalah, persoalan kajian dan objektif-objektif kajian diberikan.	22
1	2	Significance of the research	2.5	The significance of the research was adequate and very clearly discussed.	The significance of the research was adequate and clearly discussed.	The significance of the research was adequate and fairly discussed.	The significance of the research was inadequate and poorly discussed.	No significance of research was given.	10
1	2	Kepentingan kajian	2.5	Kepentingan kajian adalah mencukupi dan dibincangkan dengan sangat jelas.	Kepentingan kajian adalah mencukupi dan dibincangkan dengan jelas.	Kepentingan kajian adalah mencukupi dan dibincangkan dengan sederhana.	Kepentingan kajian adalah tidak mencukupi dan dibincangkan dengan lemah.	Tiada kepentingan kajian diberikan.	10
Total			10						40

*QN = Question Number / *NS = Nombor Soalan

Part II/Bahagian II (10%) ONLINE PARTICIPATION/PENYERTAAN DALAM TALIAN

Marks for the forum will be given based on the following rubric:/
Markah bagi perbincangan dalam talian diberi berdasarkan rubrik:

*QN/ *NS

CLO

Criteria/ Kriteria

Weightage/ Pemberat

Excellent/ Cemerlang

Good/ Baik

Fair/ Sederhana

Poor/ Lemah

Unsatisfactory/ Tidak memuaskan

Max Marks

i & ii

Quality of Postings

Kualiti Postings

2.5

All five comments are good, appropriate, relevant, meaningful, and respectful.

Postings reflect active participation within the assignment timeline.

Kelima-lima komen baik, sesuai, relevan, bermakna dan berhemah.

Postings mencerminkan penyertaan aktif sepanjang tempoh tugasan.

Four of the comments are good, appropriate, relevant, meaningful, and respectful.

Postings reflect participation within the assignment timeline.

Empat komen baik, sesuai, relevan, bermakna dan berhemah.

Postings mencerminkan penyertaan sepanjang tempoh tugasan.

Two or three of the comments are somewhat good, appropriate, meaningful and respectful.

Postings show relatively short participation time.

Dua atau tiga komen baik, sesuai, relevan,bermakna dan berhemah

Postings menunjukkan penyertaan dalam jangka masa yang singkat.

One post was submitted. OR All posts done in one day.

OR None of the comments is good and relevant.

OR Comments are short responses that are not substantial or meaningful. Minimum effort (e.g. “I agree with Tina”)

Satu penghantaran

ATAU Semua penghantaran dibuat dalam satu hari .
ATAU Tiada komen yang baik dan relevan.
ATAU Komen hanya respon yang ringkas dan tidak meluas dan tidak bermakna.Usaha minimum (Cth: “Saya bersetuju dengan Tina”)

Postings are done past the assignment timeline.

OR No postings given as proof of participation in the discussion

Postings melepasi tempoh tugasan.

ATAU Tiada Postings diberi sebagai bukti penyertaan dalam perbincangan

Total Marks/ Jumlah Markah

*QN = Question Number

INSTRUCTIONS ON HOW TO SUBMIT PROOF OF ONLINE CLASS PARTICIPATION (10%)

Do the following:

Select the best FIVE (5) of your postings from the forum discussion set up by your tutor.
Do screenshots of the postings and include them as images in your assignment.
The screenshots should be in image file (either in JPG or PNG format). Refer to the sample of Screen Grab below
The screenshots should contain: Name, Title of the discussion, Day, Date and Time.

ARAHAN PENGHANTARAN BUKTI PENYERTAAN KELAS DALAM TALIAN (10%):

Lakukan perkara berikut:

Pilih LIMA (5) posting anda yang terbaik daripada perbincangan forum yang ditetapkan dalam tugasan.
Lakukan screen shot posting dan isikan dalam bentuk imej di dalam fail tugasan anda.
Imej screen shot mesti dalam format imej (sama ada JPG atau PNG). Rujuk pada contoh screen shot di bawah.
Screen shot mesti mengandungi nama, tajuk perbincangan, hari, tarikh dan masa.

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