BBPS4103 The objective of this assignment is to enhance learner’s skills, knowledge, and cognitive in analyzing and evaluating: Strategic Management Assignment, OUM, Malaysia


Open University Malaysia (OUM)

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BBPS4103 Strategic Management Assignment

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Part I



The objective of this assignment is to enhance learner’s skills, knowledge, and cognitive in analyzing and evaluating an organization’s internal and external environment.


Download the 2021 annual report of Apollo Food Holdings Berhad from the following link:

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You also can visit Bursa Malaysia ( website to search for additional information. Conduct an internal analysis for Apollo Food Holdings Berhad and an external analysis for the industry related to the company. Prepare the following information:


Part I: Vision and Mission

  • Propose a vision statement
  • Propose a mission statement
  • Justification

Part II: External Analysis

Prepare External Environmental Factor Matrix (EEFM) (Refer example page 60 in the English version module)

Part III: Internal Analysis

Prepare the Internal Organisational Factor Matrix (IOFM) (Refer example page 91 in the English version module)

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