BBPS4103 Strategic Management Assignment Questions 2026 | OUM
Assignment Type
Individual Assignment
Subject
BBPS4103: Strategic Management
Uploaded by Malaysia Assignment Help
Date
07/06/2026
BBPS4103 Assignment Questions
Specific Instruction
- Answer in Malay or English. / Jawab dalam bahasa Melayu atau bahasa Inggeris.
- Number of words : 4500 – 6000 words excluding / Jumlah patah perkataan : 4500 – 6000 patah perkataan tidak termasuk rujukan.
- Submit your assignment ONCE only in a SINGLE file. / Hantar tugasan SEKALI sahaja dalam  SATU fail.
- Submit your assignment /Tugasan ini dihantar secara ONLINE.
- Submission date : 17 July 2026. / Tarikh Penghantaran : 17 Julai 2026.
- This assignment accounts for 60% of the total marks for the course. / Tugasan ini menyumbang sebanyak 60% dari jumlah markah kursus.
Question/ Task 2 (60%)
Objective:
The objective of this assignment is to enhance individual learners’ knowledge, skills, and understanding in developing effective and efficient strategies.
Requirement:
Digital transformation has become imperative for organisational survival, with technology integration demanding not merely technological adoption but also fundamental restructuring of leadership strategies, organisational culture, and employee adaptation (Karaku, 2024). The widespread diffusion of AI into organisational activities necessitates ethicaland responsible deployment, with various national and international policies, regulations, and guidelines emerging toaddress governance challenges (Schneider, 2025) . Artificial Intelligence has become a disruptive force that essentially reinvents business strategy across industries worldwide.
Select ONE company that you believe has a competitive advantage and has integrated Artificial Intelligence (AI) as part of its strategy. Based on your findings, explain the strategies applied by the selected company to achieve a sustainable competitive advantage. Applying your understanding of the concept of competitive advantage in strategic management, conduct an analysis on company’s capability development, dynamic adaption and strategic outcomes. Your analysis needs to also discuss the impact of AI on business strategies.
 [Total: 60 marks]
Soalan/Tugasan 2 (60%)
Tujuan
Objektif tugasan ini adalah untuk meningkatkan pengetahuan, kemahiran, dan pemahaman pelajar dalam membangunkan strategi-strategi yang berkesan dan cekap.
Keperluan
Transformasi digital telah menjadi penting untuk kelangsungan hidup organisasi, dengan integrasi teknologi bukan sahaja menuntut penerimaan teknologi tetapi juga penstrukturan semula strategi kepimpinan, budaya organisasi dan penyesuaian pekerja secara asas (Karaku, 2024). Penyebaran kecerdasan buatan (AI) yang meluas ke dalam aktiviti organisasi memerlukan penggunaan yang beretika dan bertanggungjawab, dengan pelbagai dasar, peraturan dan garis panduan kebangsaan dan antarabangsa muncul untuk menangani cabaran tadbir urus (Schneider, 2025). Kecerdasan buatan (AI) telah menjadi kuasa disruptif yang pada asasnya membentuk semula strategi perniagaan merentasi pelbagai industri di seluruh dunia. Pilih SATU syarikat yang anda fikir mempunyai kelebihan daya saing dan telah mengintegrasikan kecerdasan buatan (AI) sebagai sebahagian daripada strateginya. Berdasarkan dapatan anda, terangkan strategi yang digunakan oleh syarikat pilihan anda untuk mencapai kelebihan daya saing yang mampan. Dengan menggunakan pemahaman anda tentang konsep kelebihan daya saing dalam pengurusan strategik, jalankan analisis tentang pembangunan keupayaan, penyesuaian dinamik dan hasil strategik syarikat tersebut. Analisis anda juga perlu membincangkan impak-impak kecerdasan buatan (AI)  terhadap strategi perniagaan.
[Jumlah: 60 markah]
BBPS4103 Assignment Rubrics
Question/ Task 2 (60%)
| *QN | CLO | Criteria/ Kriteria |
Weight/ Pemberat |
Excellent/ Cemerlang |
Good/ Baik |
Fair/ Sederhana |
Poor/ Lemah |
Unsatisfactory/ Tidak Memusakan |
Max Marks | |
| 4 | 3 | 2 | 1 | 0 | ||||||
| 2 | 3 | Description of the chosen company includes 1) market size 2) names of key players 3) growth rate 4) competitive landscape | 1.5 | Description of the chosen company was very clear | Description of the chosen company was clear | Description of the chosen company was clear but brief | Description of the chosen company was vague | No description was given | 6 | |
| Huraian mengenai syarikat yang dipilih termasuk 1) saiz pasaran 2) nama-nama pemain utama 3) kadar perkembangan 4) landskap kompetitif | Huraian sangat jelas mengenai syarikat dipilih. | Huraian yang jelas mengenai syarikat yang dipilih | Huraian yang jelas tetapi ringkas mengenai syarikat yang dipilih | Huraian yang kabur mengenai syarikat yang dipilih | Tiada huraian diberikan | |||||
| 3 | Explanation of the strategies the chosen company applied that can achieve a sustainable competitive advantage | 3.0 | Very clear explanation of the strategies the chosen company applied that can achieve a sustainable competitive advantage. Relevant examples were given | Clear explanation of the strategies the chosen company applied that can achieve a sustainable competitive advantage. Relevant examples were given | Clear but brief explanation of the strategies the chosen company applied that can achieve a sustainable competitive advantage. Relevant examples were given | Vague explanation of the strategies the chosen company applied that can achieve a sustainable competitive advantage | No explanation was given | 12 | ||
| Penerangan mengenai strategi yang digunakan oleh syarikat pilihan yang dapat mencapai kelebihan daya saing yang mampan | Penerangan yang sangat jelas mengenai strategi yang digunakan oleh syarikat pilihan untuk mencapai kelebihan daya saing yang mampan. Contoh-contoh yang relevan diberikan | Penerangan yang jelas mengenai strategi yang digunakan oleh syarikat pilihan untuk mencapai kelebihan daya saing yang mampan. Contoh-contoh yang relevan diberikan | Penerangan yang jelas tetapi ringkas strategi yang digunakan oleh syarikat pilihan untuk mencapai kelebihan daya saing yang mampan. Contoh-contoh yang relevan diberikan | Penerangan yang kabur mengenai strategi yang digunakan oleh syarikat pilihan untuk mencapai kelebihan daya saing yang mampan. | Tiada penerangan diberikan. | |||||
| 3 | Analysis of capability development and dynamic adaptation for sustainable competitive advantage | 3.5 | Very clear analysis of capability development and dynamic adaptation for sustainable competitive advantage with strong evidence | Clear analysis of capability development and dynamic adaptation for sustainable competitive advantage with strong evidence | Clear but brief analysis of capability development and dynamic adaptation for sustainable competitive advantage with strong evidence | Vague analysis of capability development and dynamic adaptation for sustainable competitive advantage | No analysis was given | 14 | ||
| Analisis mengenai pembangunan keupayaan dan penyesuaian dinamik untuk kelebihan daya saing yang mampan | Analisis yang sangat jelas mengenai pembangunan keupayaan dan penyesuaian dinamik untuk kelebihan daya saing yang mampan dengan bukti yang kukuh | Analisis yang jelas mengenai pembangunan keupayaan dan penyesuaian dinamik untuk kelebihan daya saing yang mampan dengan bukti yang kukuh | Analisis yang jelas tetapi ringkas mengenai peranan strategik pembangunan keupayaan dan penyesuaian dinamik untuk kelebihan daya saing yang mampan dengan bukti yang kukuh | Analisis yang kabur mengenai pembangunan keupayaan dan penyesuaian dinamik untuk kelebihan daya saing yang mampan | Tiada analisis diberikan | |||||
| 3 | Analyse the strategic outcomes based on strategic integration for sustainable competitive advantage | 3.0 | Very clear analysis of the strategic outcomes based on strategic integration for sustainable competitive advantage. Strong evidence is provided | Clear analysis of the strategic outcomes based on strategic integration for sustainable competitive advantage. Strong evidence is provided | Clear but brief analysis of the strategic outcomes based on strategic integration for sustainable competitive advantage. Provide strong evidence | Vague analysis of the strategic outcomes based on strategic integration for sustainable competitive advantage | No analysis was given | 12 | ||
| Analisis mengenai hasil strategik berdasarkan integrasi strategik untuk kelebihan daya saing yang mampan | Analisis yang sangat jelas mengenai hasil strategik berdasarkan integrasi strategik untuk kelebihan daya saing yang mampan. Bukti yang kukuh disediakan | Analisis yang jelas mengenai hasil strategik berdasarkan integrasi strategik untuk kelebihan daya saing yang mampan. Bukti yang kukuh disediakan | Analisis yang jelas tetapi ringkas mengenai hasil strategik berdasarkan integrasi strategik untuk kelebihan daya saing yang mampan. Bukti yang kukuh disediakan | Analisis yang kabur mengenai hasil strategik berdasarkan integrasi strategik untuk kelebihan daya saing yang mampan | Tiada analisis diberikan | |||||
| 3 | Discussion of the impact of AI on business strategies | 3.5 | Very clear discussion of the impact of AI on business strategies. Relevant examples were given | Clear discussion of the impact of AI on business strategies. Relevant examples were given | Clear but brief of the impact of AI on business strategies. Relevant examples were given | Vague discussion of the impact of AI on business strategies. Relevant examples were given | No discussion was given | 14 | ||
| Perbincangan mengenai kesan kecerdasan buatan (AI) terhadap strategi perniagaan | Perbincangan yang sangat jelas mengenai kesan kecerdasan buatan (AI) terhadap strategi perniagaan. Contoh-contoh yang relevan diberikan | Perbincangan yang jelas mengenai kesan kecerdasan buatan (AI) terhadap strategi perniagaan. Contoh-contoh yang relevan diberikan | Perbincangan yang jelas tetapi ringkas kesan kecerdasan buatan (AI) terhadap strategi perniagaan. Contoh-contoh yang relevan diberikan | Perbincangan yang kabur mengenai kesan kecerdasan buatan (AI) terhadap strategi perniagaan | Tiada perbincangan diberikan | |||||
| 3 | References using APA format | 0.5 | At least 5 references using APA format were given | Less than 5 references using APA format were given | 2-3 References using APA format were given | 2-3 References were given but not in APA format | No references were given | 2 | ||
| Rujukan mengikut format APA | Sekurang-kurangnya 5 rujukan mengikut format APA telah diberikan | Kurang daripada 5 rujukan mengikut format APA telah diberikan | 2-3 rujukan mengikut format APA diberikan | 2-3 rujukan diberikan tetapi tidak mengikut format APA | Tiada rujukan diberikan | |||||
| Total | 15 | 60 | ||||||||
*QN = Question Number / *NS = Nombor Soalan
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