BBPM2103: Select any TWO (2) cosmetic product manufacturers available in Malaysia. Identify their business definition element: Marketing Management I Assignment, OUM, Malaysia
| University | Open University Malaysia (OUM) |
| Subject | BBPM2103: MARKETING MANAGEMENT I |
Part 1
Select any TWO (2) cosmetic product manufacturers available in Malaysia. Identify their business definition element, which includes the vision, mission, and relevant scopes of competitive advantage. Discuss parts of the strategic marketing planning process for the selected manufacturers that cover market environment analysis and business portfolio analysis. Conclude your task by choosing and stating which manufacturer is the best in terms of the strategic marketing planning process.
Part 2
In the continuation of Part I, discuss the following topic(s) in the Online Class Participation Forum (OCP) and submit proof of your participation in the online discussions:
Question 1
“SWOT: Which environment is the toughest for cosmetic product manufacturers? Share your views.”
Question 2
“BCG Matrix: Which cosmetic product is categorized as a ‘Star’? Share your views.”
Question 3
“Strategy Designing: Which cosmetic product manufacturer is the best? Share your views.”
Question 4
“Tactic Designing: Which cosmetic product manufacturer is the best? Share your views.”
Question 5
“Market Control: Which cosmetic product manufacturer is the best? Share your views.”
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