BBPM2103: Explain the elements of the existing marketing mix and discuss how these elements are practiced in the selected firm: MARKETING MANAGEMENT I Assignment, OUM, Malaysia

University Open University Malaysia (OUM)

Part I


This assignment is designed to enhance learners’ ability to understand and evaluate the elements in the marketing mix.


Choose a firm that you are familiar with. Explain the elements of the existing marketing mix and discuss how these elements are practiced in the selected firm. Recommend improvements to the marketing mix that can be made by the management of selected firms.

Part II


Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

  1. How much do the concepts of needs and wants to differ (based on the marketing perspective)?
  2. Which element of the marketing mix is the most important and can be managed separately by marketers? Give your opinion.
  3. Discuss how a marketing manager can handle the processes of marketing management.
  4. Discuss how does the marketing process influence the tastes of consumers and the prosperity of the community?
  5. What are the main reasons marketers who practice other concepts besides the concept of marketing fail in their business?

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