BBMR4103 Discuss the benefits and importance of building long-term relationships with customers: Relationship Marketing Assignment, OUM, Malaysia

University Open University Malaysia (OUM)
Subject Relationship Marketing Assignment

Part I 


The purpose of this assignment is to develop learners’ ability to evaluate the strength of the relationship between a company with its customers.


Choose a hotel operating in Malaysia.   Discuss the benefits and importance of building long-term relationships with customers. Evaluate the customer loyalty program that the hotel has in terms of implementing long-term relationships with customers.  Based on your evaluation, provide recommendations on how the hotel can improve its customer loyalty program to gain customer loyalty.

Your write-up should include the following:

  1. Introduction of the chosen hotel.
  2. Discussion of the benefits and importance of building long-term relationships with customers.
  • Evaluation of the customer loyalty program used by the hotel in implementing long-term customer relationships.
  1. Recomendations to improve the hotel customer loyalty program.

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

Get Help By Expert

Academic excellence is just a click away for Malaysian students! Our Best Assignment Help in Malaysia services are designed to cater to your needs. At Open University Malaysia (OUM), our expert team specializes in offering Coursework Writing Help for students like you. Whether you're tackling the Relationship Marketing Assignment or any other coursework, we're here to ensure your success. Dive into the advantages and significance of nurturing long-term customer relationships, and invest in your academic journey with our expert support.


Recent Solved Questions

Online Exam & Assignment Writing Services

11770+ Orders Delivered

5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

CSC548 Distributed Multimedia Assignment Example Malaysia
The students are taught about the ins and outs of telecommunications networks, including their design and implementation in multimedia applications. Networks are not simply taught as a useful technique for…
Computer & It
AAR601 Construction Technology IV UITM Assignment Sample Malaysia
AAR601 Construction Technology IV is an advanced course designed to provide students with a comprehensive understanding of the planning, design, and construction process. It covers topics such as project delivery…
Assignment Sample


Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now

Get Assistance for Assignments, online Exam, and Projects Writing