BBIM4103: Assume you are the marketing manager of a local organization that plans to expand its business presence in Europe: International Marketing Assignment, OUM, Malaysia

University Open University Malaysia (OUM)
Subject BBIM4103: International Marketing
  • Assume you are the marketing manager of a local organization that plans to expand its business presence in Europe in the near future. Prior to entering the European market, you have been assigned to conduct a feasibility study on the company’s expansion plan. Based on the feasibility study, you are required to prepare a report to be presented to the higher management.  Your report should contain information based on the following activities:
  1. Provide a brief introduction to the organization including an explanation of its existing products or services in the international market and the company vision and mission.
  2. Discuss comprehensively product issues in international markets, including standardization versus adaptation, product life cycle, and positioning.
  3. Describe the pricing of organizational products and services in the chosen market including the roles of pricing and factors affecting pricing decisions.
  4. Examine the communication mix such as personal selling, publicity, sales promotion, and advertising availability for the proposed market.
  5. Perform an analysis of the international marketing channel and physical distribution accessibility in the proposed market.
  6. Based on the findings above, conclude and justify whether it is feasible for the chosen organization to pursue its international expansion plan.
  • Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
  1. How is an international marketing strategy different from a single-country marketing strategy?
  2. Describe ONE of the international marketing strategies available to companies and provide examples of companies that use the different strategies.
  3. What are the elements that makeup culture? Discuss the impact of ONE element of Malaysian culture that has an impact on international marketers that is based in Malaysia.
  4. What do you understand by the term ‘globalization’ and ‘global localization’?
  5. Discuss briefly some of the forces that drive companies to go global. Provide at least THREE (3) factors.

Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.

Get Help By Expert

Experience top-notch online assignment help for BBIM4103 at Open University Malaysia (OUM). Gain valuable insights into the dynamic world of international marketing and excel in your studies. Our expert team at Malaysia Assignment Help is dedicated to providing you with unique and customized solutions tailored to your specific requirements. Say goodbye to assignment stress and embrace success with our reliable and efficient "Do My Assignment" service.


Recent Solved Questions

Online Exam & Assignment Writing Services

11770+ Orders Delivered

5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

ARK721 Computer-Aided Architectural Design II UITM Assignment Sample Malaysia
ARK721 Computer-Aided Architectural Design II is an advanced course that helps students hone their skills on the computer when it comes to designing a structure. This course focuses on a…
Assignment Sample
ACM751 Contemporary Islamic Art Of Asia Assignment Sample UITM Malaysia
ACM751 Contemporary Islamic Art of Asia is the perfect class for those wanting to explore the ever-evolving world of art in this region. Students can expect to delve deep into…
Assignment Sample


Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now

Get Assistance for Assignments, online Exam, and Projects Writing