MKT542 Channel Management Case Study sample UITM Malaysia
In this course, you’ll learn the ins and outs of marketing channels. From distribution management strategies for efficient movement of goods from manufacturers to points-of-consumption with an emphasis on how distributors can be more than just a middleman in their respective industries by developing integrated business models that enhance customer experience across all areas including logistics; product design/development as well advertising messaging .
The importance of integrating different types or model when it comes down globally distributing products has been highlighted so there’s no confusion over what needs doing where. The course will help you grasp the importance of distribution channels in your industry, from highly specialised to overlapping and universal distribution channels.
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You’ll come out understanding the key supply chain concepts that are critical for optimizing global distribution networks. You’ll know how to develop successful international business models for different types of distribution channels. And lastly, you’ll be able to integrate your new knowledge with the business intelligence you already possess to make well-informed strategic decisions about where and how to distribute your products most effectively.
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In this course, there are many types of assignments given to students like a group project, individual assignment and the solutions are provided by us. Upon completion of this course you should be able to:
Assignment Activity 1: Analyze the theories and concepts in channels management
The theory of the channel is based on product adjacencies which are consumer-if not producer-defined. Consumer-driven equilibriums allow the firm to strategically choose the distribution channels for its products. At equilibrium, an increase in sales volume of any one product will lead to demands for other products and complementing goods and services (with exception of those whose sales spin off from a first).
Channel continuity is designed as optimum distribution system within the context of integrated marketing communications. Integrated marketing communications consists of four levels; core, core plus support materials, super approach and ultimate strategy. Core level facilitates coordination among every function concerned with realizing a single communication goal such as definition or definition advertising integration effort or promotional experience orientation intensive across all media. The second level is known as core plus support materials where manufacturers produce primary advertising and promotional messages that are supplemented with point-of-sale or trade materials created by the retailer or dealer. Super approach level represents a coordinated mix of advertising, public relations, personal selling, and direct marketing.
Assignment Activity 2: Demonstrate information management and lifelong learning skills related to channels management.
Demonstrate information management and lifelong learning skills related to channels management. Channels management includes the ability to identify, access, and use the most appropriate communication channels for a given situation. It also involves understanding the strengths and weaknesses of different communication channels and being able to select the most effective ones for a given purpose. Research different types of communication channels that are available for marketing purposes. Survey your family members, friends, and coworkers to identify their opinions about the best uses for each channel, as well as the most appropriate ways to utilize them.
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Three types of communication channels that can be used in marketing strategies. Include within your description the various strengths and weaknesses of each type of communication channel.
- Social media platforms – Social media platforms are an excellent way to reach a large number of people quickly and easily. The main strength of social media is its ability to generate word-of-mouth marketing. However, the main weakness is that messages can be easily misinterpreted or lost in the crowd.
- Advertising – Advertising is a great way to get messages out about your products/services, but it can be expensive and unreliable. The main strength of advertising is its ability to catch people’s attention quickly; however, because the advertiser has little control over how the message will be received, this type of communication cannot be relied on to generate word-of-mouth marketing.
- Public relations – Public relations is a great way to build positive relationships with customers and the public. The main strength of public relations is its ability to create trust; however, it can be expensive and time consuming.
Each type of communication channel has its own strengths and weaknesses, which should be taken into account when deciding which type to use in a marketing strategy.
Assignment Activity 3: Demonstrate social responsibility in channels management.
All social channels, such as Facebook and Twitter, should be engaged in purposes of engaging customers, meeting their needs for customer service or to provide them with industry-related information.
It’s important to maintain a multifaceted approach in both the quantity and quality of content in order to keep up an active presence in the minds of consumers. It’s also necessary for brands to respond quickly when they are mentioned on social media channels by customers who have questions or complaints about their products. With technologies evolving constantly, it would only take one quick technological advancement that underserves customers before their competitors lobby them with competitive offers — causing irreparable damage. It’s not just about investing time into various channels; it is also important to invest wisely through continuous efforts to engage customers, monitor feedback and take that into consideration when creating your digital strategy. The more engagement, the less chance your competitors have of getting their foot in the door before you do.
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