MBA7313 Strategic Management UTM Assignment Sample Malaysia

MBA 7313 Strategic Management focuses on the dynamic integration of business principles to achieve organizational goals. This course in Malaysia delves into strategic planning, analysis, and implementation, equipping students with tools to navigate competitive landscapes. Topics include industry analysis, resource allocation, and decision-making frameworks. Through case studies and practical exercises, students develop critical thinking skills to formulate effective business strategies. 

The MBA 7313 course fosters an understanding of global business environments, emphasizing the importance of adaptability and innovation. Overall, MBA 7313 aims to cultivate strategic leadership capabilities essential for success in the ever-evolving business landscape in Malaysia and beyond.

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Assignment Activity 1: Analyze the strategic decisions made by a chosen company in the last five years.

To analyze the strategic decisions made by a chosen company in the last five years, it’s important to select a specific company and examine key developments and choices. For the purpose of this assignment, let’s choose Apple Inc. and highlight some of its strategic decisions from 2019 to 2023.

Product Diversification:

  • Apple continued its focus on product diversification by launching new iterations of existing products and introducing new categories. Notably, the introduction of the iPhone 11 series, AirPods Pro, and the Apple Watch Series 5 showcased the company’s commitment to innovation and meeting consumer demands.

Services Expansion:

  • A significant strategic move by Apple was the expansion of its services portfolio. The launch of Apple TV+, Apple Arcade, and Apple News+ demonstrated a shift towards a more services-oriented business model, reducing reliance on hardware sales and creating new revenue streams.

Market Expansion:

  • Apple strategically expanded its market presence by entering new markets and strengthening its position in existing ones. Noteworthy was the continued focus on China, with initiatives such as opening more retail stores and tailoring products to local preferences.

Sustainability Initiatives:

  • Apple prioritized sustainability as a key aspect of its strategy. The company announced plans to make its entire supply chain and product lifecycle carbon neutral by 2030, showcasing a commitment to environmental responsibility and responding to growing consumer awareness.

5G Integration:

  • Recognizing the importance of emerging technologies, Apple strategically embraced 5G technology with the launch of 5G-compatible iPhones. This decision aimed to capitalize on the growing demand for faster and more reliable connectivity, keeping Apple at the forefront of smartphone innovation.

Intellectual Property Acquisitions:

  • Apple made strategic acquisitions to enhance its technological capabilities. Notable examples include acquiring companies specializing in augmented reality (AR) technology, positioning Apple for future developments in this rapidly evolving sector.

Supply Chain Resilience:

  • In response to global challenges, such as the COVID-19 pandemic, Apple made strategic decisions to enhance its supply chain resilience. This involved diversifying suppliers, investing in automation, and implementing measures to mitigate disruptions, ensuring a more robust and adaptable supply chain.

In conclusion, Apple’s strategic decisions over the past five years have demonstrated a blend of innovation, market expansion, and a commitment to sustainability. The company’s ability to adapt to changing consumer preferences and technological advancements has contributed to its continued success in the highly competitive tech industry.

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Assignment Activity 2: Discuss the role of external environmental factors in shaping the strategic direction of organizations.

External environmental factors play a crucial role in shaping the strategic direction of organizations. These factors, often beyond the control of the organization, can significantly influence its operations, decision-making, and overall success. Understanding and adapting to these external forces are essential for organizations to remain competitive and sustainable. Here are key external environmental factors and their impact on strategic direction:

Economic Conditions:

  • Fluctuations in the economy, such as recessions or economic growth, can greatly affect consumer spending, demand for products and services, and overall business performance. Organizations need to adjust their strategies to navigate through economic challenges, whether by cost-cutting measures during downturns or capitalizing on opportunities during periods of growth.

Technological Trends:

  • Rapid advancements in technology can disrupt industries and create new opportunities. Organizations that fail to embrace or adapt to technological changes risk becoming obsolete. Strategic directions may involve investments in research and development, adopting emerging technologies, or forming strategic partnerships to stay ahead in the competitive landscape.

Political and Regulatory Environment:

  • Government policies, regulations, and geopolitical events can have a profound impact on businesses. Changes in regulations, trade policies, or political stability can necessitate adjustments to strategic plans. Organizations must monitor and respond to these external political and regulatory factors to mitigate risks and capitalize on opportunities.

Social and Cultural Factors:

  • Shifts in societal values, cultural norms, and demographic trends can influence consumer preferences and behavior. Organizations need to align their strategies with these social changes to effectively target and engage their audience. Social responsibility and inclusivity have become increasingly important considerations in shaping strategic decisions.

Environmental Sustainability:

  • Growing awareness of environmental issues has led to increased scrutiny on businesses’ environmental practices. Organizations are adjusting their strategies to incorporate sustainable practices, not only for ethical reasons but also to meet evolving consumer expectations and regulatory requirements. Strategic directions may involve eco-friendly product development, supply chain sustainability, and energy efficiency measures.

Competitive Landscape:

  • The actions and strategies of competitors can shape an organization’s strategic direction. Continuous monitoring of the competitive landscape is essential to identify emerging threats and opportunities. Organizations may respond by differentiating their products or services, entering new markets, or forming strategic alliances to maintain or gain a competitive edge.


  • The interconnectedness of economies and markets on a global scale presents both challenges and opportunities. Organizations must consider international factors, such as currency fluctuations, global supply chains, and cultural differences, when developing their strategic plans. Expanding into new markets or adapting products for different cultural preferences may be part of the strategic direction in a global context.

In conclusion, external environmental factors exert a powerful influence on organizational strategy. Successful organizations recognize the dynamic nature of these factors and proactively adjust their strategic direction to navigate challenges and capitalize on opportunities in an ever-changing business environment.

Assignment Activity 3: Discuss how each company differentiates itself and competes in the market.

Let’s discuss how three well-known companies—Apple Inc.,, and Tesla Inc.—differentiate themselves and compete in their respective markets:

Apple Inc.:

  • Product Design and Innovation: Apple has built its brand around sleek design and innovation. The company consistently introduces cutting-edge products, such as the iPhone, iPad, and MacBook, setting industry standards. Apple’s focus on user experience, premium materials, and seamless integration across its product ecosystem differentiates it from competitors.
  • Ecosystem Integration: Apple has created a seamless ecosystem with interconnected devices and services. This integration enhances user experience and brand loyalty. For example, Apple users can easily transition between their iPhone, iPad, Mac, and Apple Watch, and use services like iCloud, iMessage, and the App Store.
  • Brand Image and Marketing: Apple strategically positions itself as a premium brand, emphasizing the aspirational lifestyle associated with its products. Effective marketing campaigns highlight not only the features of the devices but also the emotional connection users have with the brand.

  • Customer-Centric Approach: Amazon’s relentless focus on customer satisfaction sets it apart. The company prioritizes convenience, fast shipping through Amazon Prime, and an extensive product selection. The customer-centric approach has helped Amazon become a one-stop-shop for a wide range of products and services.
  • Innovation and Diversification: Amazon constantly innovates and diversifies its offerings. Beyond e-commerce, it has expanded into cloud computing with Amazon Web Services (AWS), entertainment with Amazon Prime Video, and smart home technology with products like the Echo. This diversification allows Amazon to reach a broader market and sustain growth.
  • Supply Chain and Logistics: Amazon’s robust supply chain and logistics infrastructure enable efficient operations. Investments in fulfillment centers, delivery networks, and advanced technologies like robotics contribute to the company’s ability to provide fast and reliable services, reinforcing its competitive advantage.

Tesla Inc.:

  • Electric Vehicle Technology: Tesla has positioned itself as a pioneer in the electric vehicle (EV) market. The company’s focus on sustainable transportation and energy solutions sets it apart. Tesla’s electric cars, coupled with advancements in battery technology, have disrupted the automotive industry.
  • Autonomous Driving: Tesla is at the forefront of autonomous driving technology. The integration of features like Autopilot and Full Self-Driving capabilities distinguishes Tesla from traditional automakers. The company’s commitment to continuous improvement through over-the-air software updates also sets it apart in the industry.
  • Direct-to-Consumer Sales Model: Tesla’s direct-to-consumer sales model bypasses traditional dealerships, allowing for better control over pricing, customer experience, and brand perception. This approach aligns with the company’s innovative image and disrupts the traditional automotive retail model.

In summary, Apple, Amazon, and Tesla differentiate themselves through a combination of product innovation, customer-centric strategies, brand image, and disruptive business models. Each company has carved out a unique identity in its market, setting the standard for competition and influencing consumer preferences.

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Assignment Activity 4: Analyze how leadership styles and qualities contribute to organizational effectiveness in executing strategic plans.

Leadership styles and qualities play a critical role in influencing organizational effectiveness in executing strategic plans. The way leaders guide, inspire, and manage their teams can have a profound impact on the success of strategic initiatives. Here’s an analysis of how leadership styles and qualities contribute to organizational effectiveness:

Visionary Leadership:

  • Leadership Style: Visionary leaders articulate a compelling vision for the future and inspire their teams to work towards that vision.
  • Contribution to Effectiveness: By providing a clear direction, visionary leaders align the entire organization towards common goals outlined in strategic plans. This clarity fosters a sense of purpose, motivation, and collective effort among team members.

Transformational Leadership:

  • Leadership Style: Transformational leaders focus on motivating and developing their teams, fostering innovation, and encouraging a culture of continuous improvement.
  • Contribution to Effectiveness: In strategic execution, transformational leaders promote a dynamic and adaptable organizational culture. They encourage creativity, challenge the status quo, and empower employees to contribute ideas, all of which are crucial for successful strategy implementation.

Strategic Thinking:

  • Leadership Quality: Effective leaders possess strategic thinking skills, allowing them to analyze complex situations, anticipate future challenges, and make informed decisions.
  • Contribution to Effectiveness: Leaders who can think strategically are better equipped to assess the external environment, identify opportunities and threats, and make strategic decisions that align with the organization’s long-term goals. This quality ensures that strategic plans are well-informed and responsive to changing conditions.

Communication Skills:

  • Leadership Quality: Strong communication skills are essential for leaders to convey the strategic vision, goals, and expectations clearly to all stakeholders.
  • Contribution to Effectiveness: Effective communication facilitates a shared understanding of strategic objectives, roles, and expectations. Leaders who can communicate persuasively and transparently foster a sense of unity, reducing ambiguity and resistance among team members.

Adaptability and Resilience:

  • Leadership Quality: Adaptable and resilient leaders can navigate through uncertainties, setbacks, and changes in the business environment.
  • Contribution to Effectiveness: In the execution of strategic plans, unforeseen challenges may arise. Leaders who are adaptable and resilient can guide their teams through disruptions, adjust strategies when necessary, and maintain team morale during difficult periods, ensuring that the organization stays on course.

Empowerment and Delegation:

  • Leadership Style: Leaders who empower and delegate responsibilities encourage autonomy and accountability among team members.
  • Contribution to Effectiveness: Strategic plans often require the coordinated effort of various departments and teams. Leaders who empower and delegate effectively enable the organization to leverage the diverse skills and expertise of its workforce, leading to more efficient and collaborative execution of strategic initiatives.

Ethical Leadership:

  • Leadership Quality: Ethical leaders prioritize integrity, fairness, and ethical behavior in decision-making and organizational practices.
  • Contribution to Effectiveness: Ethical leadership builds trust and credibility, both internally and externally. In executing strategic plans, trust is crucial for fostering collaboration, commitment, and support from stakeholders, ensuring that the organization operates with integrity and meets its strategic goals.

In conclusion, leadership styles and qualities significantly influence organizational effectiveness in executing strategic plans. A combination of visionary leadership, strategic thinking, effective communication, adaptability, empowerment, and ethical conduct creates a conducive environment for successful strategy implementation and long-term organizational success.

Assignment Activity 5: Discuss how innovation contributes to the company’s competitive advantage and long-term sustainability.

Innovation plays a pivotal role in contributing to a company’s competitive advantage and long-term sustainability. Companies that actively pursue and foster innovation are better positioned to adapt to a rapidly changing business environment, meet evolving customer needs, and outperform their competitors. Here’s a discussion on how innovation contributes to competitive advantage and long-term sustainability:

Product and Service Differentiation:

  • Competitive Advantage: Innovation allows companies to create unique and differentiated products or services. This differentiation sets them apart from competitors, giving them a competitive edge in the market. Consumers are often attracted to innovative offerings that provide enhanced features, better quality, or entirely new solutions to their needs.

Operational Efficiency and Cost Reduction:

  • Competitive Advantage: Innovations in processes, technology, and operations can lead to increased efficiency and cost reduction. Companies that embrace innovative practices streamline their operations, reduce waste, and optimize resources, gaining a cost advantage over competitors. This efficiency contributes to higher profitability and a stronger market position.

Customer Experience Enhancement:

  • Competitive Advantage: Innovations aimed at improving the customer experience can be a significant source of competitive advantage. Companies that leverage technology to enhance user interfaces, introduce user-friendly features, and personalize interactions with customers create a positive and memorable experience. This fosters customer loyalty and preference over time.

Market Leadership and First-Mover Advantage:

  • Competitive Advantage: Being the first to introduce innovative products or services to the market can establish a company as a market leader. First-mover advantage allows the company to capture market share, build brand recognition, and set industry standards. It also provides the opportunity to influence and shape customer preferences.

Adaptability to Market Changes:

  • Long-Term Sustainability: Innovation enables companies to adapt to changing market conditions and customer preferences. Businesses that continuously innovate can respond proactively to industry trends, emerging technologies, and shifts in consumer behavior. This adaptability is crucial for long-term sustainability in dynamic and competitive markets.

Risk Mitigation and Resilience:

  • Long-Term Sustainability: Innovating in various aspects of the business, including product development, business models, and supply chain management, enhances a company’s resilience to economic downturns and unforeseen challenges. Diversification through innovation helps mitigate risks associated with reliance on a single product or market.

Talent Attraction and Retention:

  • Long-Term Sustainability: Companies known for fostering a culture of innovation attract top talent. Employees are often drawn to organizations that encourage creativity, problem-solving, and continuous learning. Retaining skilled and motivated employees contributes to the long-term sustainability of the company by maintaining a competitive workforce.

Environmental and Social Responsibility:

  • Long-Term Sustainability: Innovations in sustainable practices and social responsibility contribute to a company’s long-term sustainability. Addressing environmental concerns, reducing carbon footprint, and adopting socially responsible practices not only align with ethical considerations but also meet the growing demand from consumers for environmentally conscious products and responsible business practices.

In conclusion, innovation is a cornerstone for gaining a competitive advantage and achieving long-term sustainability. Companies that prioritize and invest in innovation can adapt to market changes, stay ahead of competitors, and build a resilient foundation for sustained success in the evolving business landscape.

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