CSM554 Conflict Management And Negotiation Strategies UITM Case Study Sample Malaysia 

CSM554 Conflict Management & Negotiation Strategies at UiTM, Malaysia, delves into conflict nature, negotiation dynamics, and effective conflict resolution. Students grasp systems thinking, identify conflict aspects, and tailor negotiation styles to diverse contexts. The course emphasizes applying conflict knowledge and personality theories to comprehend four major negotiation styles. Through this, learners hone skills in conflict management, resolution, and avoidance, enhancing their ability to navigate diverse interpersonal scenarios.

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Assignment Brief 1: Evaluate the nature of conflict and its relationship to negotiation in organizations.


Conflict and negotiation are inherent components of organizational life, influencing the dynamics, efficiency, and outcomes of various processes. This paper aims to evaluate the nature of conflict within organizations and explore its intricate relationship with negotiation.

Understanding Conflict:

Conflict in organizations arises from divergent interests, goals, values, or perceptions among individuals or groups. It can manifest in various forms, including interpersonal conflicts, interdepartmental clashes, or organizational-level disputes. Common sources of conflict include resource allocation, power struggles, communication breakdowns, and differences in working styles or personalities.

Nature of Conflict:

Conflict can be both constructive and destructive. Constructive conflict fosters innovation, creativity, and critical thinking by challenging the status quo and stimulating new ideas. Conversely, destructive conflict hampers productivity, morale, and organizational cohesion, leading to resentment, stress, and turnover.

Conflict Resolution Strategies:

Organizations employ various strategies to manage and resolve conflicts effectively. These include collaborative problem-solving, compromise, avoidance, accommodation, and competition. The choice of strategy depends on factors such as the nature of the conflict, organizational culture, power dynamics, and the desired outcomes.

Role of Negotiation:

Negotiation is a key mechanism for managing conflicts and reaching mutually acceptable solutions. It involves a process of communication and bargaining aimed at reconciling divergent interests and reaching agreements. Negotiation skills are crucial for leaders, managers, and employees to navigate conflicts constructively and achieve win-win outcomes.

Relationship Between Conflict and Negotiation:

Conflict and negotiation are closely intertwined, as conflict often necessitates negotiation for resolution. Effective negotiation requires an understanding of the underlying causes and dynamics of conflict, as well as the ability to communicate effectively, build trust, and explore creative solutions. Conversely, successful conflict resolution through negotiation can mitigate tensions, improve relationships, and enhance organizational performance.


In conclusion, conflict is an inevitable aspect of organizational life, with both positive and negative implications. However, through effective negotiation, conflicts can be managed, transformed, and even leveraged to promote organizational growth and innovation. By recognizing the interplay between conflict and negotiation, organizations can develop strategies to address conflicts constructively and foster a culture of collaboration and mutual respect.


  • Lewicki, R. J., Barry, B., & Saunders, D. M. (2015). Negotiation. McGraw-Hill Education.
  • Robbins, S. P., Judge, T. A., & Vohra, N. (2019). Organizational Behavior (18th ed.). Pearson.

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Assignment Brief 2: Analyze the appropriate style of negotiation in managing conflict


Negotiation plays a pivotal role in managing conflicts within organizations, offering various styles and approaches to address divergent interests and reach mutually acceptable solutions. This paper aims to analyze the appropriate style of negotiation for effectively managing conflict situations in organizational settings.

Understanding Negotiation Styles:

Negotiation styles encompass a range of approaches, from competitive and distributive tactics to collaborative and integrative methods. Each style reflects different attitudes towards conflict resolution and prioritizes various outcomes, such as maximizing individual gains or fostering long-term relationships.

Analyzing Styles of Negotiation in Conflict Management:

Competitive (Distributive) Negotiation:

  • Focuses on individual interests and achieving maximum gain at the expense of the other party.
  • Suitable for situations with limited resources or zero-sum games where one party’s gain is directly proportional to the other’s loss.
  • May lead to win-lose outcomes, eroding trust and damaging relationships in the long run.
  • Effective when quick decisions are required or when one party holds significant power over the other.

Collaborative (Integrative) Negotiation:

  • Emphasizes mutual interests, problem-solving, and creating value for both parties.
  • Involves open communication, information sharing, and joint decision-making to find creative solutions.
  • Suitable for complex conflicts where multiple issues are at stake and long-term relationships matter.
  • Fosters win-win outcomes, strengthens trust, and enhances organizational cooperation and synergy.

Compromising Negotiation:

  • Involves moderate levels of assertiveness and cooperation, seeking middle-ground solutions through concessions from both parties.
  • Suitable for conflicts where neither party can achieve their ideal outcomes and maintaining relationships is important.
  • May result in suboptimal solutions and missed opportunities for value creation, but helps to expedite resolution and reduce tensions.

Avoidant Negotiation:

  • Involves avoiding or postponing conflict resolution, either due to fear of confrontation or a belief that the issue will resolve itself over time.
  • Suitable for minor conflicts with low significance or when emotions are high and constructive dialogue seems unfeasible.
  • However, prolonged avoidance can escalate conflicts and undermine trust and morale within the organization.


In conclusion, the appropriate style of negotiation for managing conflict depends on various factors, including the nature of the conflict, the parties involved, the desired outcomes, and the organizational context. While competitive negotiation may be suitable for certain situations requiring quick decisions or asserting power, collaborative negotiation often leads to more sustainable and mutually beneficial outcomes, fostering trust and cooperation among stakeholders. Understanding the nuances of each negotiation style enables organizations to navigate conflicts effectively and cultivate a culture of constructive dialogue and problem-solving.


  • Lewicki, R. J., Barry, B., & Saunders, D. M. (2015). Negotiation. McGraw-Hill Education.
  • Fisher, R., Ury, W. L., & Patton, B. (2011). Getting to Yes: Negotiating Agreement Without Giving In. Penguin Books.

Assignment Brief 3: Demonstrate effective decision making in conflict management and negotiation.


Effective decision-making in conflict management and negotiation is crucial for resolving disputes, fostering collaboration, and achieving mutually beneficial outcomes within organizations. This paper aims to demonstrate the principles and strategies of effective decision-making in the context of conflict management and negotiation.

Define Objectives and Priorities:

  • Clearly define the objectives and priorities of the negotiation process, considering both individual and organizational interests.
  • Identify the underlying concerns and needs of all parties involved to establish common ground and build rapport.

Gather Relevant Information:

  • Conduct thorough research and gather relevant information about the conflict situation, including facts, data, and stakeholder perspectives.
  • Analyze the potential risks, benefits, and alternatives to inform decision-making and develop a comprehensive understanding of the issues at hand.

Evaluate Options and Alternatives:

  • Generate a range of possible solutions or negotiation strategies based on the information gathered and the objectives defined.
  • Evaluate each option against predetermined criteria, such as feasibility, fairness, and impact on relationships and organizational goals.

Consider Consequences and Trade-offs:

  • Anticipate the potential consequences and trade-offs associated with each decision or proposed solution.
  • Assess the short-term and long-term implications for all parties involved, as well as the broader organizational context.

Engage in Collaborative Problem-Solving:

  • Foster a collaborative and inclusive decision-making process by actively involving all stakeholders in problem-solving and negotiation.
  • Encourage open communication, active listening, and the exchange of ideas to facilitate consensus-building and creative problem-solving.

Manage Emotions and Build Trust:

  • Recognize and manage emotions effectively to maintain a constructive and respectful negotiation environment.
  • Build trust and credibility through transparency, integrity, and a commitment to fairness and mutual benefit.

Implement and Monitor Agreements:

  • Once an agreement is reached, ensure clear documentation and communication of the terms and responsibilities.
  • Establish mechanisms for monitoring and evaluating the implementation of agreements, and address any issues or discrepancies that may arise.


Effective decision-making in conflict management and negotiation requires a systematic and collaborative approach that integrates a range of principles and strategies. By defining clear objectives, gathering relevant information, evaluating options, and considering consequences, organizations can navigate conflicts successfully and reach sustainable agreements that promote mutual understanding, cooperation, and organizational effectiveness.


  • Lewicki, R. J., Barry, B., & Saunders, D. M. (2015). Negotiation. McGraw-Hill Education.
  • Fisher, R., Ury, W. L., & Patton, B. (2011). Getting to Yes: Negotiating Agreement Without Giving In. Penguin Books.

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