HTM606 Hospitality Research Methods Assignment Sample UiTM Malaysia

This HTM606 hospitality research methods assignment is designed to help you develop skills in critical thinking, problem-solving and the ability for detailed analysis. The goal of this exercise will be to give students an understanding of what it takes to apply these principles when conducting their studies or empirical observations on different topics related to the industry they work within – which could range anywhere from customer satisfaction scores to competitive analyses.

This particular research assignment will focus on the topic of employee retention within the hospitality industry. You will be asked to critically analyse several existing research papers and articles related to this topic, to identify any gaps in current knowledge or understanding. You will then be required to design your primary research project which aims to address one or more of these identified gaps.

The hospitality industry is a notoriously difficult one in which to retain employees. High staff turnover is often seen as an inevitable part of the business, and many employers do not see it as a priority to invest time and resources into retention strategies. However, with the war for talent becoming increasingly competitive, organisations need to consider how they can improve employee retention rates.

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Assignment Task 1: Perform research article review

A research article review is a process of critically evaluating a research article to determine its suitability for inclusion in a scientific journal. A research article review aims to provide an overview of the state of the art in a particular field of research and to evaluate the quality and legitimacy of the work done by individual researchers. To do this, research article reviews must follow a strict set of guidelines.

The first step in writing a research article review is to select an appropriate journal for your paper. There are many factors to consider when choosing a journal, such as prestige, circulation, and area of focus. Once you have selected a journal, you will need to familiarize yourself with its specific submission requirements.

After you have selected a journal and familiarised yourself with its submission requirements, it is time to start writing your review. The first step is to identify the main points of the article, which will be the basis for your evaluation. Next, you will need to critically evaluate the research itself, paying close attention to methodological flaws and potential biases.

Assignment Task 2: Present research proposal in written and verbal communication 

Research proposals can be presented in both written and verbal formats. Each has its advantages and disadvantages, so it’s important to choose the format that will work best for your particular situation.

Written proposals have the advantage of being more concise and easier to reference later on. They also tend to be more formal, which can be helpful if you’re presenting to a group of people who aren’t familiar with your work. However, they can also be less personal than verbal presentations, and it can be harder to gauge people’s reactions when you can’t see their faces.

Verbal presentations, on the other hand, allow you to interact with your audience and gauge their reaction in real-time. This can help get feedback and make sure that your proposal is clear. However, verbal presentations can also be more difficult to control, and it’s important to make sure that you don’t go overtime or get sidetracked.

Ultimately, the best format for your proposal will depend on the situation and the audience. If you’re not sure which one to choose, it’s often a good idea to err on the side of formality and go with a written proposal.

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Assignment Task 3: Analyse the various types of research design and process

There are different types of research designs and processes that can be used in scientific studies, depending on the purpose and goals of the study. The most common type of research design is the experimental study, which is used to determine the cause-and-effect relationship between two or more variables. Other types of research designs include observational studies, surveys, and case studies. Each type of research has its strengths and weaknesses, and the choice of research design should be based on the specific goals and objectives of the study.

Other types of research designs include observational studies, which are used to observe and measure a particular phenomenon without interfering, and cross-sectional studies, which compare data from different groups at a single point in time. There are also different types of research processes, such as qualitative research and quantitative research. Qualitative research involves analysing text or spoken data to explore themes and patterns, while quantitative research involves the use of numbers and statistics to measure phenomena.

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