You are a manager in the HR department of an established multinational manufacturing company Perfect Clean Ltd: Strategic Human Resource Management Assignment, IBAS, Malaysia


International Business Academy Of Switzerland (IBAS)

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Strategic Human Resource Management

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You are a manager in the HR department of an established multinational manufacturing company Perfect Clean Ltd., which produces soaps and detergents. You report to the Director of the Human Resource Department. The organization has been in existence for almost 75 years and has seen significant change during this period.

This has been in terms of the product range, the investment in research and technology, and the diversification of paper-based products such as tissues and baby wipes. In addition, the company has embraced the sustainability agenda and managed global expansion so that it now operates in 20 countries. It has also created a subdivision, which focuses on beauty products.

This is a challenging business environment with keen competition from organizations such as Procter and Gamble and Unilever. In his letter to shareholders at the time of the last annual report, the CEO made it clear that the company needs to do better and will have to streamline and strengthen the product portfolio. Productivity will need to improve but with a focus on managing costs and operating to budgetary constraints. There needs to be a general raising of performance to consistently deliver balanced growth.

The Human Resources Department will play a key role in delivering this efficiency agenda and a strategic human resource management strategy will need to be created. The HR director has called a meeting of the managers in the department to discuss the implications of this strategy. In preparation for the meeting, she has allocated certain tasks to individual managers.

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