Assess the market research requirements for international marketing. Analyze how the business case for international: International Marketing Report, IBAS, Malaysia

University International Business Academy Of Switzerland (IBAS)
Subject International Marketing
  • Assess the market research requirements for international marketing.
  • Analyze how the business case for international marketing can be justified.
  • Assess the risks which must be considered for international marketing.
  • Evaluate different methods of international marketing.
  • Analyze the way in which financial and pricing issues may affect international operations.
  • Analyze the features of international markets.
  • Evaluate the operational considerations that should be taken into account when developing an International marketing strategy.
  • Analyze the characteristics of an international marketing strategy.
  • Evaluate the legal implications associated with developing and implementing an international Marketing strategy.
  • Choose an organization you know well or one where you have access to detailed information.
  • Evaluate the chosen organization’s international marketing strategy.

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