Convincing Features
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CLO2 – Discuss related information about online shopping for products and services on e-commerce websites.
a. Analyze how the characteristics of e-tailing in the B2C market influence consumer purchasing behavior. Identify 2 (TWO) characteristics of e-tailing and provide real examples (screenshot) to support your explanation. (5 Marks)
b. Compare how two major online job platforms (e.g., LinkedIn vs Jobstreet) use digital tools for talent matching. Evaluate which platform is more effective for fresh graduates and justify your reasoning. (5 Marks)
c. Propose a secure online banking solution that improves user trust and reduces fraud risk. Your solution must include at least 2 (TWO) enhanced security features and an explanation of why these features would be effective. Support the explanation by including any appropriate screenshots. (5 Marks)
(15 MARKS)
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