PRO221 Groups such as PRSA, IABC, IPRM, and IPRA play an important role in setting the standards: PUBLIC RELATIONS Essay, UiTM, Malaysia

University Universiti Teknologi MARA (UiTM)

Assessment: Reflective Case Summary (30%)
1. Students are required to write essay of 5 to 6 pages, excluding the cover and references (APA7, Times New Roman, 1.5 spacing).
2. Students will choose only one theme from the following list to elaborate and discuss accordingly:
a) Groups such as PRSA, IABC, IPRM, and IPRA play an important role in setting the standards and ethical behavior of the public relations profession. Elaborate and provide examples of why ethics is a relevant issue for Public Relations practitioners.

b) According to Wilcox et al. (2021), the public is often distrustful of the power, influence, and credibility of giant corporations and businesses in general. Elaborate and provide examples of what role can Public Relations play in rebuilding public trust in business.

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