HTH669 Case Study 2 Assignment 2026: Tune Hotels Automation and Job Displacement

School

Universiti Teknologi MARA (UiTM)

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Assignment Type

Case Study Analysis Report

Subject

HTH669 Information Technology Management for Hospitality Business

Uploaded by Malaysia Assignment Help

Date

10/22/2026

HTH669 Information Technology Management for Hospitality Business: Case Study 2 (2026), Tune Hotels Automation and Job Displacement

University	Universiti Teknologi MARA (UiTM), Faculty of Hotel and Tourism Management
Course	HTH669 Information Technology Management for Hospitality Business
Assessment	Individual/pair case study analysis report (Case Study 2: Social Challenges)
Length	1,500 to 2,000 words (excluding cover page, contents, figures/tables and references)
Format	Times New Roman 12pt, double-spaced
Referencing	APA 7th edition, minimum five credible academic or industry sources
Submission	UFUTURE, Week 8 (before 11.59 pm, 22 November 2026)

In this HTH669 assessment, each individual or pair is assigned one of three case studies (ethical, social or sustainability). This page covers Case Study 2, which looks at the social cost of automation at Tune Hotels, a Malaysian budget hotel chain that has introduced self-service kiosks, robotic housekeeping and automated room service. Students must critically analyse the case, identify the key challenges and propose workable solutions.

Assessment Format and Submission

Word count: 1,500 to 2,000 words (excluding cover page, table of contents, figures/tables and reference list)
Font and spacing: Times New Roman, 12pt, double-spaced
Referencing: APA 7th edition, with a minimum of five credible academic or industry sources (peer-reviewed journals, industry reports such as STR)
Turnitin similarity index below 25%; generative AI index not more than 35%
Submission platform: UFUTURE, Week 8 (before 11.59 pm on 22 November 2026)

Recommended Report Structure

Title page (course code, case title, student names and IDs, lecturer name, submission date)
Executive summary / brief introduction (about 150 words)
Problem analysis and identification (about 600 words): detailed examination of the underlying technology issues
Strategic solutions and practical recommendations (about 800 words): feasible solutions backed by evidence
Conclusion and future outlook (about 150 words)
References (APA 7th edition)

Case Study 2: Social Challenges

The Human Cost of Automation: Job Displacement in Tech-Driven Hotels, The Case of Tune Hotels

Tune Hotels, a budget hotel chain in Malaysia, has adopted self-service kiosks, robotic housekeeping and automated room service delivery at several locations to reduce operational costs and improve efficiency. While guests appreciate the convenience, these changes have caused significant social concerns:

Many front desk and housekeeping staff have lost their jobs due to automation.
The remaining employees struggle to adapt to technology-based operations.
There is low employee morale and concern about job security.
Older employees and those with limited digital skills feel excluded from the workplace transformation.

Your Task

Evaluate how aggressive automation impacts hospitality workplace culture, job security and employee turnover.
Analyse the key barriers regarding digital inclusivity and organisational resistance to change.
Propose strategic workforce retention plans, including reskilling/upskilling programmes and human-technology synergy models.

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The Tune Hotels case is easy to describe but harder to analyse well. For the 600-word problem analysis, examiners want the technology issue linked to people outcomes: how kiosks and robotic housekeeping change job design, why morale and turnover suffer, and why older or less digital staff resist the change (Kotter or Lewin work well here). The 800-word solutions section should be specific to a budget hotel, for example cross-training front desk staff as guest experience hosts, phased reskilling with measurable targets, and a human-technology model where automation handles routine tasks. Our hospitality case study helpers can guide you on structure, evidence and APA 7 referencing. You can also check the earlier HTH669 individual case study brief or more UiTM assignment questions.

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HTH669 Case Study 2 Assignment 2026: Tune Hotels Automation and Job Displacement

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