Convincing Features
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Assignment: Strategic Global Market Entry
(Attempt all aspects of the Question – 100 %)
Total Marks: 100
Format: Individual Report (10 – 15 pages)
Scenario: You are the owner of a Malaysian-based company looking to expand internationally for the first time. You must choose ONE of the following industries/sectors to base your assignment on:
1. Handmade Global Crafts: Traditional artisan products sold via a dedicated website.
2. Digital Products/Services: Software-as-a-Service (SaaS), digital tools, or online educational content.
3. Sustainable Consumer Goods: Eco-friendly physical products (e.g., biodegradable packaging or organic skincare).
Part A: Introduction & Business Foundation (10 Marks)
Define International Business and explain how it differs from domestic operations.
Identify and define three key IB terms essential for your sector (e.g., Tariffs, Exchange Rates, FDI, or Quotas).
Part B: Strategic Analysis (10 Marks)
Relate your chosen sector to a company you are familiar with; identify major change events in their past 5 years.
Use tools like PESTEL (Political, Economic, Social, Technological, Environmental, Legal) to analyze their environment.
Part C: Critical Evaluation & Market Entry (40 Marks)
The 5 P’s of IB: Apply the framework (Product, Price, Place, Promotion, Payment) to your chosen business.
Benefits & Barriers: Discuss the benefits of expansion (e.g., Economies of Scale) and the barriers you must overcome (e.g., Cultural misalignment or non-tariff barriers).
Trade Agreements: Explain why knowing about agreements (like the ASEAN FTA, NAFTA, CPTPP or USMCA etc) is helpful for your specific industry.
Part D: Future Strategy & Sustainability (40 Marks)
Export/Import Process: Describe the basic process of getting your product/service to a foreign customer, including key documents like an Invoice or Certificate of Origin.
Future Trends: Propose future improvements based on trends like AI-driven supply chains, E-commerce, or Green Trade requirements.
Structure: Must include an Introduction, Critical Analysis, and a focus on globalization factors.
Visuals: Use graphs (Financial Highlights) and illustrations to support your findings.
Research: Ensure all external research and examples are properly quoted and referenced.
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