MKT6024 Marketing Management Assignment Brief – Sunway University (SU)

School

Sunway University (SU)

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Assignment Type

Individual Assignment

Subject

MKT6024: Marketing Management

Uploaded by Malaysia Assignment Help

Date

10/29/2025

Assignment Brief

Select a company of your choice and conduct a comprehensive marketing analysis using SWOT, PESTEL, and Porter’s Five Forces.

Based on your analysis, propose marketing strategies that align with the Triple Bottom Line (People, Planet, Profit). Discuss how these strategies enhance competitiveness and ensure long-term sustainability.” Submission Requirements for Individual Written Assignment Preparation

1. Your assignment will be anonymously marked so you must not identify yourself other than by using your student number anywhere on, or within, the assignment.

2. Coursework must be submitted using point, font style (Times New Roman), font sizes (12), and at least one-and-a-half (1.5) line spaced.

3. You are advice to include page number of your work for each discussion question. Pages must be numbered consecutively throughout the text

4. Do not exceed the 2,500 word limit

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