MKT539: Product Strategy Features, Quality, Style and Design, Packaging and Labelling, After marketing: Brand Management, Report, BCU, Malaysia

University Birmingham City University (BCU)
Subject MKT539: Brand Management
  • INTEGRATING BRAND MARKETING STRATEGIES
  1. Product Strategy (Features, Quality, Style and Design, Packaging and Labelling, After marketing)
  2. Pricing Strategy (Skimming or Penetration? Why?)
  3. Channel Decisions (Direct or Indirect? Why?) iv. Integrated Marketing Communication (Promotional Tools with samples) v. Digital Branding Strategy)
  • MEASUREMENT & CONTROL
  1. Prepare a simple future brand tracking survey form for the new brand product (1 page of simple questionnaire only)

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