MKT539: Product Strategy Features, Quality, Style and Design, Packaging and Labelling, After marketing: Brand Management, Report, BCU, Malaysia
| University | Birmingham City University (BCU) |
| Subject | MKT539: Brand Management |
- INTEGRATING BRAND MARKETING STRATEGIES
- Product Strategy (Features, Quality, Style and Design, Packaging and Labelling, After marketing)
- Pricing Strategy (Skimming or Penetration? Why?)
- Channel Decisions (Direct or Indirect? Why?) iv. Integrated Marketing Communication (Promotional Tools with samples) v. Digital Branding Strategy)
- MEASUREMENT & CONTROL
- Prepare a simple future brand tracking survey form for the new brand product (1 page of simple questionnaire only)
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