MKT302: A worldwide, consumer-driven movement toward renewable energy solutions has created global market opportunities for entrepreneurial companies: Strategic Global Marketing Case Study, HU, Malaysia
|University||HELP University (HU)|
|Subject||MKT302: STRATEGIC GLOBAL MARKETING|
A worldwide, consumer-driven movement toward renewable energy solutions has created global market opportunities for entrepreneurial companies. In 1995, after facing rising electricity costs for his family’s textile factory in Pune, India, Tulsi Tanti decided to build two wind turbines to power the facility. Tanti soon realized that he had stumbled upon a promising opportunity. As he explained, “I had a very clear vision: If Indians start consuming power like the Americans, the world will run out of resources. Either you stop India from developing, or you find some alternate solution.” Within a few years, Tanti had converted his factory from textiles to the manufacturing of wind turbine generators, gearboxes, towers, rotor blades, and wind turbines. Tanti’s company, now called Suzlon Energy Limited, was well-positioned to take advantage of the growing demand for alternative energy sources.
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
India’s Suzlon Energy has become a major player in the wind turbine industry. Historically, India’s power distribution system has been inefficient and inconsistent; users pay high electricity prices but still must endure blackouts regularly. Moreover, burning coal to generate electricity can have serious environmental consequences. For these reasons, industrial users in India seeking alternative sources of energy are Suzlon’s primary customers. Suzlon is also thinking globally: The company has opened a turbine blade factory in Minnesota, where it also operates a wind farm.
Moving into the U.S. market, Suzlon enjoyed the promising prospects of a booming industry; however, numerous problems with product quality and negative publicity, in addition to economic turbulence and regulatory restrictions, have raised concerns about the potential of Suzlon and other green-energy companies.
Product problems initially made headlines in 2008 after a turbine blade manufactured by Suzlon and financed by John Deere Wind Energy cracked and broke off a tower in Illinois. Although this was the solely reported incident of a blade falling, the incident raised concerns about the quality of Suzlon’s products. The company attempted to address the quality problem. It announced a program to strengthen or replace 1,251 blades—almost the entire number it had sold in the United States—after cracks were found on more than 60 blades on turbines run by Deere and Edison International’s Edison Mission Energy.
Despite Suzlon’s efforts to address the quality issue, problems continued. Edison claimed that blades were splitting and announced plans to delay its wind-generation development. Edison refused to make further purchases and announced it would consider switching to one of Suzlon’s competitors. In response, Suzlon spokesperson Vivek Kher claimed the cracks were not due to faulty blades. Instead, he blamed the Midwest’s unexpectedly violent changes in wind direction. However, these problems are not limited to the U.S. market. Suzlon’s products in India appear to have similar flaws. One of Suzlon’s largest Indian customers claimed that Suzlon’s products “are not fit to handle the wind.”
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
Get Help By Expert
Get an error-free and 100% plagiarism-free online case study help on MKT302: STRATEGIC GLOBAL MARKETING. Our case study writers are available 24*7 hours to serve to top-quality case study solutions on MKT- 243 Fundamentals Of Marketing Assignment and MKT410 Introduction To Marketing Assignment at a nominal price.
Recent Solved Questions
- BNRS 6214: The student is required to write a quantitative research proposal about any topic of interest: Introduction to Research Methodology $ Statistic for Nurses Assignment, LUC, Malaysia
- To create a report and dashboard of sales analytics. Also, using the power bi technique, different customer types, product groups: Management Information Systems Report,AIMST University, Malaysia
- MGT555: The advantages, problems, and challenges faced by organizations that implemented business analytics/data analytics: Business Analytics Assignment, UiTM, Malaysia
- Pietro Yon, a local businessman, owns and manages a number of retail stores that sell a range of homewares: Finance for Strategic Managers Assignment, IBAS, Malaysia
- Across the developing world, mineral-rich nations are demanding a bigger piece of the EV pie, saying they are moving: Operation Management Assignment, AMU, Malaysia
- MMME3088: Maya has four terraced houses that require complete electrical rewiring which she is planning to lease out to students: Engineering Management Assignment UON, Malaysia
- Multimedia can be applied in various areas including, but not limited to, advertisements, art, education, entertainment: Introduction to Multimedia Assignment, MUM, Malaysia
- 380CT: You are assigned to the problem stated above and you are required to develop a computer program to try and solve it: Theoretical Aspects of Computer Science Assignment, CU, Malaysia
- Corrosion is generally understood to be the destruction of a metal by the action of corrosive agents: Science Research Paper, UM, Malaysia
- Each student is required to identify one organization that has a specialized Human Resource Department: Human Resource Management Report, APU, Malaysia