MKT243: Developing economies suffer from a lack of market dynamism and competitive firm selection: Fundamentals of Marketing Assignment, UiTM, Malaysia


Universiti Teknologi MARA (UiTM)

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MKT243: Fundamentals of Marketing

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  • Introduction:

Developing economies suffer from a lack of market dynamism and competitive firm selection. In these countries, transformative entrepreneurs are often unable to outcompete subsistence firms that operate in the same markets. The COVID19 shock is an interesting shock to examine in this context.

On the one hand, it may winnow out underperforming firms and allow more productive firms to expand their businesses, thus leading to overall efficiency gains. On the other hand, given the unique nature of the shock, the pandemic may enhance the exit of more productive businesses, with persistent negative impacts on future firm and market dynamics.

Prepare a write-up on ONE company of your choice, discussing their performances post-pandemic.
Your report should contain the following information:

  1. Introduction
  2. Analysis of the current crisis and the company’s performance.
  3. Measures and solutions have been adopted by the companies to overcome the pandemic crisis.

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