Convincing Features
Assignment Type
Subject
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Date
| Course/ Module: | RESEARCH METHODS | |
| SEGi Course Code: | KMC4414 | – |
| Lecturer name: | Noor Izzati Nadia binti Mohd Zainal | Coursework Submission Date: Proposal – Week 10 (19th March 2026, 11.59 pm, in CAMU Platform) |
| Number of Assessments | Form of Assessment | % weighting | Size of Assessment/Duration/ Word count | Category of assessment | Learning Outcomes being assessed |
|---|---|---|---|---|---|
| 1 | Research Proposal | 70% | =/>4,000 words | Coursework | 1, 2, 3, 4 |
Students must submit all materials supporting their coursework listed in the deliverable section.
Plagiarism is presenting somebody else’s work as your own. It includes: copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the procedures set down by the SEGi university/ UCLAN.
| SEGi Plagiarism Policy | |
|---|---|
| Minor Plagiarism: poor in-text referencing and few paragraphs being copied – stern warning and or counseling | |
| Moderate Plagiarism: copying some paragraphs and results without in-text referencing – awarded next lower grade | |
| Major Plagiarism: Most of the work is copied and cases of repeat minor and major plagiarism – Fail and re-take or suspension or dismissal | |
Authorisation of the late submission of work requires written permission. Your lecturer is authorised to give permission for one extension period of between 1 and 10 working days where appropriate evidence of good reason has been accepted and where submission within this timescale would be reasonable taking into account your circumstances. Requests for extensions should be made prior to the submission date as extensions cannot be given retrospectively.
If you submit work late without authorisation, a universal penalty will be applied in relation to your work. The appended table summarises the SEGi penalties.
| SEGi Penalties |
|---|
| Submission within 5 working date following published deadline – given a pass (50 marks for the component of assessment) |
| Submission later than 5 working days – awarded 0 marks for the component |
| Unauthorised late submission at supplementary will be automatically be awarded 0 marks for the component assessment |
| Learning Outcomes tested | Assessment Criteria: Students must demonstrate the ability to: |
|---|---|
| LO1: Formulate and clearly state a research problem, and devise questions and objectives within an effective research proposal;
LO2: Manage and synthesize appropriate literature, derive hypotheses and give due credits using the APA referencing and citation style; LO3: Appraise qualitative and quantitative designs and resulting data; LO4: Prepare analytical written research and identify potential issues pertaining to ethics. |
▪ Work individually to research, write and structure a report that looks at communication related studied and analyze the implications. ▪ Assess the information of any mass media organization to formulate the problem statement. ▪ Synthesis theoretical material with practical and actual trends to generate proper discussions and critique. ▪ Apply critical thinking, analytic, communication and team building skills through interview, presentation, problem solving and discussions. |
Research Proposal Assignment: Exploring Sustainable Development Goals (SDGs)
For this assignment, you will develop a research proposal that aligns with one of the United Nations Sustainable Development Goals (SDGs) from the 2030 Agenda. Your proposal should clearly identify a specific SDG, articulate a research question, and outline a methodology for investigating your chosen topic.
Select an SDG: Choose one of the 17 SDGs that resonates with your field of study. For example, if you’re studying environmental science, you might select SDG 13 (Climate Action).
The purpose of this assignment is to develop your ability to conduct a research. The research proposal will show the problem you propose to examine is significant enough to warrant the investigation, the method you plan to use is suitable and feasuble, and the findings are likely to prove fruitful and will make a meaningful and significant contribution. You are advised to include the following areas in your research proposal:
1.1 Background of Study
1.2 Problem Statement
1.3 Research Questions
1.4 Research Objectives
1.5 Significance of the Study
1.6 Scope of Study
1.7 Definition of key terms
(You should have sub-heading for your write-up in this section)
2.1 Subtopic 1
2.2 Subtopic 2
2.3 Subtopic 3
2.4 Subtopic 4
2.5 Subtopic 5
2.6 Research Theory (The theory used for the research proposal)
2.7 Conceptual framework
2.8 Research hypothesis (For quantitative research)
3.1 Research Design
3.2 Population and Sample
3.3 Instruments and Measurements
3.4 Data Collection Procedures
3.5 Data Analyses
4.1 References are to be organized according to alphabetical order
| Sections | Requirements |
|---|---|
| Research Title | – For this assignment, you will write the first section of a research proposal on the topic of your choice. This topic must be related to any field in communication studies (based on the major). |
| Background of study (Point 1.1) |
– Based on your topic, review journal articles in printed or online relevant journals. – In a page, write a concise and engaging introduction to your research. – Please start your first sentence, which clearly reflects the title/topic of your paper (thesis statement). – Continue by providing some general information and overview on the topic of discussion in the paper. |
| Problem statement (Point 1.2) |
– Examine your literature review and identify the missing gap and limitation of previous researches. – Clearly state the current context of the topic of interest with proper citation in maximum 2 pages. – Highlight the missing gaps and limitation that you seek to do in your research paper. – Critique or argue the flaws in the past studies. |
| Research Questions (Point 1.3) |
Compose THREE (3) research questions based on the research problem and include your variables. Based on 5W 1H (Why, When, Where, Who, What and How) |
| Research Objectives (Point 1.4) |
Outline THREE (3) research objectives according to the RQs. |
| Significance of the study (Point 1.5) |
– Describe why your study is significant. – Who will benefit at the end? – Answer the “so what” question. |
| Scope of study (Point 1.6) |
The scope of a study defines: its objectives, subject matter, geographical limits, time frame, population, methodology, theoretical framework, and limitations, clarifying what will be examined and what won’t. |
| Definition of keywords (Point 1.7) |
Define the keywords (variables) in your study based on the previous studies. |
| Sections | Requirements |
|---|---|
| Background of the research issue | – Based on this topic, review journal articles in printed or online relevant journals. |
| Topics according to the objectives and argument (Subtopics 2.1-2.5) |
– Cite and organize information obtained from the journals. – The journal should include both local and international scholars. – The literature review will have to be arranged in an argument/thematic manner – NOT as mere summary. Each new argument/theme should start in a new paragraph. – Elaborate on your variables and bring similar studies in your area of study. |
| Related Theories/ Models (Point 2.6) |
Elaborate on the theories/ models and bring similar studies in your area of research. |
| Conceptual / Research Framework (Point 2.7) |
Construct the research or conceptual framework based on the variables identified from the Literature Review. |
| Research Hypothesis (For quantitative research) (Point 2.8) |
Construct the hypotheses based on the conceptual/research framework that deduce from the literature review. Refer to your research questions and research objectives. |
| Sections | Requirements |
|---|---|
| Research design (Point 3.1) |
Is it qualitative or quantitative? Justify it. |
| Population and sampling procedure (Point 3.2) |
– Begin this section with describing the population of study and choice of sampling (if it is not a population study). A table of sampling criteria must also be included in this paper. Each decision has to be justified and explained. – Then, include the method of data collection to be used in your proposed research. Incorporate the pros and cons of choosing a few selected data collection method before highlighting the method that will be used for your research. Again, provide justification for your choice. |
| Operationalization of variables/ Instruments/ measurements/ Interview protocol (Point 3.3) |
It is about the measurement of the variables (for example, dimension/ constructs, questions or scales) designed to explain how the construct is being segmented from the variable. Pilot Test Study |
| Data Collection Procedures (Point 3.4) |
Explain the process from getting permission from the faculty to conduct to real study. |
| Data Analyses (Point 3.5) |
Explain how your research data will be analysed. If you are using quantitative research, include the following components: 1. Descriptive statistics 2. Inferential statistics 3. SPSS If you are using qualitative research, include the following component: 1. Thematic analysis |
* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 1
=/> 4000 words +/- 10%. Any deviation from this will be penalised.
Please note the following when completing your written assignment:
The use of a range of information sources is expected – academic books, journals, professional articles, press releases and newspaper articles.
| UCLAN Grading % | SEGi Grading % | INTRODUCTION | 20 Marks | LITERATURE REVIEW | 35 Marks | RESEARCH METHOD | 35 Marks | REFERENCING & WRITTEN COMMUNICATION | 10 Marks | REMARKS |
|---|---|---|---|---|---|---|---|---|---|---|
| Class 1 (Exceptional) 80-100 | 80-100 | An exemplary piece of work which excels in all aspects of knowledge understanding & application. | 80-100 | An exemplary piece of work which excels in critical analysis & sources evaluated. | 80-100 | An exceptional piece of work which excels in all aspects of method and evaluations in research. Encompassing a broader spectrum than taught material. | 80-100 | Exceptional quality and amount drawn from all relevant areas. Well-argued and constructed literature survey which is both up to date and contains sufficient historical detail. | 80-100 | |
| Class 1 (Excellent) 70-79 | 75-79 | An excellent piece of work which excels in all aspects of knowledge understanding. | 70-79 | Excellent critical analysis of up-to-date and/or appropriate literature application. Recognition of different perspectives. Uses a wide range of sources. | 70-79 | An excellent analysis of research theory and concepts with sound justification for the methods selected. Well depiction of the methods used. | 70-79 | Excellent use of referencing supporting the content and providing insight. Some awareness of the limitations. | 70-79 | |
| Class 2:1 (Good) 60-69 | 60-74 | Good presentation. The objectives are clear and achievable. The topic’s introduction and [if applicable] description of the target organization are well made. | 60-74 | Good critical analysis of up-to-date and/or some appropriate application. Uses a reasonable range of sources. | 60-74 | Good analysis of research theory and concepts with reasonable justification for the methods selected. Proper depiction of the methods used. | 60-74 | Good use of referencing. | 60-74 | |
| Class 2:2 (Below average) 50-59 | 55-59 | Satisfactory presentation. The objectives are reasonably clear and achievable. The topic’s introduction and [if applicable] description of the target organization are ample. | 55-59 | Reasonable critical analysis of some up-to-date and/or appropriate literature. Competent use of source material. Uses an acceptable range of sources. | 55-59 | Satisfactory analysis of research theory and concepts with inadequate justification for the methods selected. Poor depiction of the methods used. | 55-59 | Basic use of referencing. | 55-59 | |
| Class 3 (Pass) 40-49 | 50-54 | All of the aspects of the element meet or exceed the minimum requirements. The level of understanding the elements is acceptable. |
50-54 | Barely adequate critical appraisal of literature – too descriptive. Over reliance on limited material. Limited use of sources. Weak use of source material. Limited range of source material. | 50-54 | The work meets the minimum requirements. Lack of valid analysis of research theory and concepts with inadequate justification for the methods selected. Very poor depiction of the methods used. | 50-54 | Inadequate or irrelevant use of referencing. | 50-54 | |
| Recoverable Fail 30–39 | 45-49 | There is little evidence of any meaningful attempt of understanding | 45-49 | There is little evidence of any meaningful attempt at any aspect of the element. | 45-49 | Little to no analysis of research theory and concepts with no justification for the methods selected. Wrong depiction of the methods used. | 45-49 | Some references, but incomplete. | 45-49 | |
| Irrecoverable Fail 0-29 | 0-44 | There is no evidence of any meaningful attempt at any aspect of the element | 0-44 | There is no evidence of any meaningful attempt at any aspect of the element | 0-44 | There is no evidence of any meaningful attempt at any aspect of the element | 0-44 | No use of referencing. | 0-44 | |
| MARKS AWARDED | X20% | X35% | X35% | X10% | /100 |
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