It may be apparent that the environment in which the organization operates is changing. Organizational leaders may have good ideas: Strategic Management Essay, ASB, Malaysia

University Asia School of Business (ASB)
Subject Strategic management

It may be apparent that the environment in which the organization operates is changing. Organizational leaders may have good ideas for how to respond, whether it be increasing competitive advantage, adding customer value, adding products/services, entering new businesses, or any of many other possible actions.

However without an effective strategic planning and strategic management process, organizational structures to support the planning and successful implementation, and people that support the change, the results will likely be poor.

  1. Identify the 90% below the water level which is written ‘ INVISIBLE ORGANISATIONAL CULTURE’ (the way we really get things done) where it involves strategic planning and successful implementation and change.
  2. Describe the impacts in the 90% components where they are the causes of the success or failures of the 10% above the water level where the study of strategic management process requires businesses to look into it.

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