Determinants of customer loyalty in the property industry in Johor Bahru The research objectives: Business Thesis Proposal, MUM, Malaysia

University Monash University Malaysia (MUM)
Subject BUSB237F: Business

Determinants of customer loyalty in the property industry in Johor Bahru The research objectives will be:

1) To examine the relationship between Services Quality and customer loyalty in the property industry in Johor Bahru

2) To examine the relationship between Customer Satisfaction and customer loyalty in the property industry in Johor Bahru

3) To examine the relationship between Branding and customer loyalty in the property industry in Johor Bahru

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