Demonstrate an understanding of the characteristics and importance of strategic marketing Conduct a situation analysis such: Managing Strategy Marketing Essay, UBS, Malaysia

University UniKL Business School (UBS)
Subject Managing Strategy Marketing
  • Demonstrate an understanding of the characteristics and importance of strategic marketing
  • Conduct a situation analysis such that it is possible to develop a concise understanding of the marketing environment
  • Use situation analysis findings to develop a set of objectives appropriate for the company and its environment
  • Use situation analysis findings to formulate a marketing strategy that will fit the company and its environment
  • Devise a marketing plan that provides for the implementation and control of chosen strategies.
  • Critically evaluate the current research issues in strategic marketing.

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